Job Description
About the Role:
FI-REM is seeking a highly motivated and data-driven Performance Marketing Manager to lead our online customer acquisition and growth efforts. You will be responsible for developing and executing strategies across various digital channels, including SEO, paid media, and content marketing, to drive measurable results. This role requires a strong analytical mindset, a passion for digital marketing, and excellent communication skills.
Responsibilities:
1. SEO Strategy and Execution:
2. Keyword Research & Analysis: Conduct in-depth keyword research to identify high-value opportunities, analyse competitor strategies, and understand search trends.
3. On-Page Optimisation: Optimise website content, including titles, meta descriptions, headers, and body copy, to improve organic search rankings. Ensure website content is well-structured, easy to navigate, and mobile-friendly.
4. Off-Page Optimisation: Build high-quality backlinks from reputable websites to enhance domain authority and drive referral traffic. Develop and implement a link-building strategy that includes guest posting, outreach, and other effective techniques.
5. Technical SEO: Monitor website health, identify technical issues, and implement solutions to ensure optimal search engine visibility.