Senior Account Manager Location : Remote & 2 days a week in Tag London, Poland Street Reports to : Group Account Director Why choose Tag? We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor.
We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people.
At Tag, we respect individuality and the power of the collective.
We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand, headquartered in London.
As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges.
United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.
dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
Requirements of the role: As a Senior/ Account Manager you will be expected to work across a broad range of Expert Marketing projects predominantly 80% digitally focused.
Typical outputs include digital marketing and portal content, E-detail aids, Infographics and some printed presentations.
You will be responsible for the management of briefs from conceptualisation, copy and visual design through to uploading assets into the clients own regulatory approval platform.
You should have an interest and experience in Healthcare Marketing and able to deliver the highest standards of work with accuracy and efficiency.
Working alongside the designers and copywriters you will need to demonstrate an ability to lead projects with minimal supervision, ensuring all day to day work is managed to the client’s brief, budget and agreed timeframes.
You will oversee quality standards on behalf of clients and the agency and need to demonstrate business acumen, people and relationship management as well as operational leadership to successfully meet the objectives of this role.
Key stakeholders: Haleon Global Expert Marketing category and brand teams Internal Haleon Design and Copy Team Dentsu Shop leadership and internal teams Primary Duties: Drafting and consolidation of client briefs Managing timing plans to include hand off from external strategic agencies, translating strategic and high-level ideation into asset specific development briefs for the copy and design team to work from Develop estimates and costing proposals Status reporting on projects and pro-active communication to ensure clients are fully informed of project status Manage the copy approval process through promotion alongside the Copywriter Understand and be familiar with a broad range of printed media and digital formats Ensure all output meets and exceeds client expectations and meets timelines Understanding of Haleon brand portfolio and their respective global brand guidelines Organising and scheduling work with dentsu Shop’s copy and design resources Financial Management Monthly performance and profitability analysis WIP and billing management, ensuring work is billed correctly and timely Monitoring and reporting levels of work to ensure efficient use of team time Client Development Develop, maintain and extend client relationships at all levels, building trust and confidence in our capability Develop a deep understanding of the client’s business and brands Retention and expansion of work streams across specific Haleon categories Manage client expectations in relation to project objectives, creative standards, timelines and budgets People and process management Apply best practice ways of working including: Set up and manage project plans, status meetings and estimation between Haleon and Tag/dentsu teams Ensure clarity of project reporting and time capturing through management platforms Secondary Duties: Quality control, including proofing, reviewing, measuring and evaluating staff performance, creative output and project delivery Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns Functional Competencies: Leadership and collaboration skills Good problem solving and decision-making skills Excellence in managing and motivating staff Excellent communication and persuasion skills Rigorous understanding of Expert marketing and principles Ability to judge and evaluate creative concepts and copy to brief Thorough understanding of clients and their business/industry Excellent communication skills Skills and Experience required: 5 years' experience in a healthcare agency or similar design management environment Ability to clearly and confidently communicate with all levels of GSK and Tag stakeholders Experience in managing copywriters, designers and production teams Understand the end-to-end production processes of HCP materials including print and digital formats Ability to juggle numerous tasks at once and deliver all effectively Ability to delegate work to achieve the best results Ability to coach and develop members of the team Be proactive and take initiative to get things done Works as a strong team player Good planning, organising and time management skills Proven self-starter with strong attention to detail Display confidentiality at all times with regards to Tag and Haleon business MS Office Measures of Performance: Time and cost management on projects Quality of reporting and analysis High customer satisfaction scores Working relationship and reputation with clients and internal stakeholders