PR Account Executive (B2B Marketing Agency)
Salary: £25,000 - £30,000 per annum (depending on experience)
Job Overview
We are seeking a dynamic and results-driven PR Account Executive to join our specialist B2B marketing agency. In this role, you will manage client accounts, develop strategic PR campaigns, and execute initiatives that enhance brand visibility and reputation. You will act as the primary point of contact for clients, ensuring their needs are met while building strong relationships with media contacts, influencers, and stakeholders. This position offers an exciting opportunity to work with diverse clients in the B2B sector.
Key Responsibilities
1. Serve as the primary point of contact for client accounts, ensuring campaign plans are kept up to date.
2. Develop and implement strategic PR campaigns tailored to B2B clients, including media relations and PR content creation.
3. Build and maintain strong relationships with media outlets, journalists, and influencers to secure coverage for clients.
4. Draft press releases, thought leadership articles, media pitches, blogs, and other communication materials.
5. Track media coverage, analyse campaign performance, and provide detailed reports to clients.
6. Work closely with internal teams, including content, creative, brand and demand planning to ensure cohesive campaign delivery.
7. Stay updated on industry trends, emerging PR techniques, and client-specific news to inform strategies.
Requirements
* Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
Experience
* 1-2 years of experience in a PR or communications role, preferably within a B2B or agency environment.
Skills
* Exceptional writing, editing, and verbal communication skills.
* Strong media relations and pitching abilities.
* Creative thinking and problem-solving skills.
* Ability to manage multiple projects and meet deadlines.
* Proficiency in social media platforms and digital PR strategies.
Attributes
* Attention to detail and a results-oriented mindset.
* Strong interpersonal skills and the ability to build lasting relationships.
* Experience in B2B marketing or technology sectors.
* Knowledge of media monitoring tools and analytics software.
To apply please email alexs@lesniakswann.com stating what you could bring to the position.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Marketing Services
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