Digital Marketing Executive Telford (1 day work from home hybrid available) Permanent £28,000 - £32,000 per annum Monday to Friday 8.45am 4.45pm This is an excellent opportunity to join an already success and rapidly expanding business based in Telford. Working in a really exciting sector where there is so much freedom for creativity, they are looking for an experienced Graphic Designer to join the team on a permanent basis. Working as part of a large marketing team, you will be the sole Graphic Designer for the organisation, there will always be plenty to work on. As they have a huge product portfolio that is always expanding and changing, you will always have something exciting to work on. Duties include but are not limited to: PPC Campaign Management Working alongside our agency to plan, execute, and optimise PPC campaigns across Google Ads, Bing Ads, and paid social to drive targeted traffic and increase conversions. Conduct in-depth keyword research, audience segmentation, and ad copy testing to improve performance and ROI. Continuously monitor campaign budgets, bids, and A/B testing to ensure efficient ad spend Analyse PPC performance metrics, generate reports, and provide insights to refine strategies for better results. Assist in implementing remarketing and audience targeting strategies to improve conversion rates and customer retention. Work closely with the design and creative team to create compelling ad creatives and landing pages for higher engagement and conversion rates. Stay up to date with Google Ads updates, algorithm changes, and industry trends to maintain a competitive edge. SEO Strategy & Implementation Assist in the creation and execution of a comprehensive SEO strategy, covering on-page, off-page, and technical SEO to drive organic traffic growth. Conduct detailed keyword research to optimise content, metadata, and landing pages for improved search rankings. Collaborate with content creators to develop SEO-friendly content that aligns with brand tone and quality standards. Perform regular site audits to identify and resolve technical issues to enhance user experience and search performance. Implement and oversee link-building strategies, acquiring high-quality, relevant backlinks to improve domain authority. Analyse SEO performance using Google Analytics, Google Search Console, Ahrefs, and other tools to track progress and inform strategic decisions. Monitor competitor SEO strategies to identify opportunities and stay ahead in search rankings. Optimise product and category pages to maximise organic visibility and conversion rates. Skills and Experience Minimum of 3 years of SEO/PPC experience in either an agency or in house capacity, with demonstrated success in managing and executing strategies. Strong understanding of technical SEO, including site architecture, structured data, and mobile first indexing. Proficient in using tools such as Google Analytics, Google Search Console & SEMrush Expertise in optimising content for search engines while maintaining brand consistency and engaging copy. Proven experience in executing ethical and effective link building campaigns. Familiarity with optimising for e-commerce platforms Basic understanding of HTML and CSS to identify and address technical SEO challenges. Up to date knowledge of SEO trends, algorithm changes, and best practices. Strong communication skills to work effectively with content creators, developers, and other stakeholders. Ability to prioritise and manage multiple projects in a fast-paced environment. The application process: Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity. We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours .If you do not hear from us within this time your details wont be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment. About Us Prince Personnel are an employment agency working on behalf of our client.Whether youre seeking a new permanent position, temporary assignment or contract youll find us easy to deal with.Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales.Prince Personnel specialise in commercial, accounts and finance and technical recruitment.With the best jobs around we are an independent agency working hard for you. Reference: DE26492 ADZN1_UKTJ