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At Frasers Group, we’re rethinking retail. Through digital innovation and unique store experiences, we serve our consumers with the world’s best sports, premium, and luxury brands globally. As an industry leader, we elevate the retail experience through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our mission: We are building the world’s most admired and compelling brand ecosystem.
Our purpose: We are elevating the lives of many by providing access to the world’s best brands and experiences.
At Frasers Group, we fear less and do more. Our people are forward thinkers, driven to operate outside their comfort zones to shape the future of retail, embracing challenges along the way. The potential to advance your career here is significant, with unrivalled experience. To thrive, you should embody our principles:
• Think without limits - Think fast, fearlessly, and bring the team along
• Own it and back yourself - Take ownership of your role, results, and responsibilities
• Be relevant - Stay relevant to our people, partners, and the planet
Are you ready to join the Fearless?
The SEO Executive plays a vital role in our growing digital marketing team. Reporting to the SEO (site) Manager, you will collaborate with the SEO team and broader digital, trade, editorial, and marketing teams.
Your key responsibilities include improving customer engagement, increasing traffic and revenue, and enhancing SEO rankings. You will stay updated on industry trends, monitor and report on rankings, and conduct keyword research.
1. Improve site architecture through internal links and website styling using basic HTML.
2. Conduct keyword research to support content creation, daily optimizations, and link strategies following SEO guidelines to boost web traffic.
3. Identify and fix technical errors such as broken links and redirects.
4. Stay informed on industry-related topics.
5. Assist in populating SEO buying guides with new content and images.
6. Analyze website content performance and provide recommendations.
7. Monitor competitor strategies to maintain SEO leadership.
8. Support day-to-day SEO tasks and overall site hygiene.
9. Perform brand and category reviews.
10. Maintain excellent attention to detail.
11. Align with SEO best practices and brand strategies to support organic rankings.
12. Manage multiple projects independently and meet deadlines.
13. Show genuine passion for SEO and online marketing.
14. Experience in keyword research and on-page SEO.
Alongside our benefits package, we offer various perks:
Reward, Recognition, and Opportunities
Frasers Champion: Recognize outstanding employees monthly through a peer-nominated scheme with rewards including double pay for embodying our principles.
Fearless 1000: Achieve a share price of £10 for 30 consecutive trading days by October 2025, and all colleagues will receive a bonus. The top 1000 performers will earn bonuses from £50,000 to £1 million, nominated twice yearly for exemplifying our core values.*
*Terms and conditions apply.
Frasers Festival: Celebrate with a large-scale event featuring brand villages, guest speakers, entertainment, fitness challenges, and more.
CEO Sessions: Quarterly sessions with our CEO and leadership for 20 employees to discuss topics and network.
Retail Reconnect: Spend two days in stores or warehouses annually to understand frontline work and bring back ideas for improvement.
Employee Welfare
Frasers Fit: Free gym classes and discounted memberships to promote health and wellbeing, supported by our app offering training, nutrition, and lifestyle advice.
Retail Trust: Free access to mental health and wellness support, including helplines, counseling, and financial/legal aid.
What’s next? Our Recruitment Team will review applications and contact all candidates. Shortlisted candidates may undergo behavioral interviews focusing on culture fit, followed by technical interviews, possibly including presentations or tasks to demonstrate skills.
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