Are you passionate about driving insights that shape marketing strategies and fuel business growth? Zip World, a leading adventure and B Corp certified business is in search of a Business Performance & Insights Analyst to make a meaningful impact by analysing business performance and uncovering opportunities for optimisation and innovation, as well as providing data and insight support to the wider business.
Responsibilities
* Transform and unify large datasets from various sources to deliver robust and efficient insights.
* Design and build dashboards that empower teams to evaluate performance across their respective departments.
* Understanding of paid media campaign measurement with platforms like Google Ads, and Meta for Business.
* Deliver actionable insights through data storytelling.
* Evaluate media investment levers and optimise campaign performance.
* Analyse marketing's role in customer behaviour and Lifetime Value (LTV).
* Be the go-to person for data and analytics needs around the business
Essential
* At least 3 years of experience in an analytics role.
* Advanced SQL skills.
* Proficiency in building dashboards (e.g., PowerBI).
* Expertise in media and web analytics tools (e.g., GA4).
* Skilled in managing external agencies to align objectives and optimise marketing performance
* Strong foundation in digital marketing principles, including but not limited to SEO, PPC, social media, and email marketing.
* Strong analytical mindset, problem-solving abilities, and attention to detail.
* Experience in measurement and evaluation techniques e.g. A/B testing and ROI analysis.