Senior Manager, Marketing Measurement & Effectiveness
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
Hilton is seeking a Senior Manager of Marketing Measurement & Effectiveness who will be part of a newly formed function responsible for how we measure marketing & loyalty impact and become more effective as a marketing function.
What will I be doing?
As a Senior Manager of Marketing Measurement & Effectiveness you will be responsible for performing the following tasks:
1. Build objectives and scope for brand and campaign effectiveness, including developing a roadmap of initiatives to take Hilton on the journey to mature in this area.
2. Develop and rollout marketing measurement & effectiveness framework. Provide ongoing support to apply the framework and adapt it to suit needs.
3. Identify, evaluate and recommend improvements to our measurement and effectiveness programme to support business growth.
4. Create testable hypotheses around marketing activities and work with relevant collaborators to test, track and loop back insights to the business, in close collaboration with marketing, commercial and media teams.
5. Manage and produce campaign reporting, analysing complex data sources to produce concise and impactful analysis of performance, including future recommendations.
6. Work closely with marketing & loyalty teams and other stakeholders to define brand and business trading targets and drive success, help solve marketing challenges and champion marketing to the wider business.
7. Responsible for the creation and delivery of marketing effectiveness insights to global, regional and market collaborators.
8. Lead analysis of marketing content & creative impact across digital and offline channels, including recommendations to deliver improved performance.
9. Interpret data, build swift actionable recommendations, workshop solutions with teams, track recommendation implementation, then establish findings and share.
10. Leverage Marketing Mix Modelling insights as part of measurement and effectiveness reporting to ensure teams understand the outputs and recommendations.
What are we looking for?
To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
1. Experience of leading marketing measurement and effectiveness program.
2. Strong understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying.
3. Experience of developing and implementing ways of working and improved process.
4. Able to analyse complex data sources to produce concise performance recommendations.
5. Working knowledge of media and marketing, ideally across all offline and online channels.
6. Experience working with media platforms such as Google, Meta, and TikTok, with familiarity in their testing and measurement capabilities is advantageous.
7. Experience of working with multiple markets, such as the UK, Germany, UAE & KSA.
8. A fantastic eye for detail, strong analytical skills.
9. Proactive, inquisitive and personable nature.
10. Experience of working with an MMM programme is advantageous.
11. Experience working in a marketing client side or media agency role.
12. Ability to communicate to high level stakeholders and package up complex information in an understandable way.
13. Previous experience of analysing advertising creative & content.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest
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