Product Data Scientist (Martech)
£70,000
Manchester, Birmingham, Leeds and Newcastle (Hybrid)
This is a great opportunity to join a growing, innovative and product-led B-Corp that are looking to scale what their doing from a Data Science and Marketing perspective.
The Company
As a growing B-Corp that is looking to disrupt the telecommunications industry, this company are making strides with their growth plans, and they are looking to scale what they can do from a Data Science perspective. The team have got investment to unlock data for digital marketing and therefore will be supporting the Head of Digital Media.
The Role
As a Product Data Scientist, you will be:
* Designing and implementing segmentation models and propensity models to create actionable customer groups for targeted marketing strategies.
* Build and optimise value-based bidding (VBB) models and first-party enrichments to maximise ROAS and relevant business growth metrics.
* Develop and refine attribution models (e.g., multi-touch. data-driven attribution) to measure and improve the effectiveness of digital marketing campaigns.
* Analyse and interpret marking data from various sources.
Skills & Experience
* Strong foundations in Data Science skills, with impact in the digital marketing domain.
* Proficiency in statistical modelling and machine learning techniques for attribution, segmentation, and predictive modelling.
* Strong proficiency in SQL for creating modelling datasets.
* Experience with experimentation methodologies, including campaign A/B testing, with a deep understanding of hypothesis testing and causal inference to inform strategic decisions.
* Experience of applying marketing mix modelling to inform future digital marketing strategies.
Whats on Offer
* Salary up to £70,000
* Competitive benefits
* Flexible and remote working options
How to Apply
Register your interest by sending your CV to Daniel Abbasi via the apply link on this page.