Reed Marketing are seeking an experienced and dynamic Senior Marketing Manager to lead and oversee customer acquisition and lifecycle campaigns within a large services provider based in Caerphilly. As the marketing manager, you will play a critical strategic role in driving growth, supporting new business development, and enhancing customer retention. You will have a proven track record in managing campaign strategy, leveraging marketing automation platforms (Pardot/Marketing Cloud), and utilising Salesforce to achieve measurable business impact. Hybrid working - 2- 3 days in the office a week What you'll be doing: Develop and implement strategic marketing plans to drive customer acquisition, retention, and brand growth. Own and execute multi-channel marketing campaigns, ensuring alignment with sales effectiveness and customer engagement goals. Lead customer lifecycle marketing initiatives, maximising retention, engagement, and cross-sell opportunities. Collaborate closely with Sales, IT, and Customer Services teams to integrate marketing strategies into the wider business framework. Oversee lead scoring, nurturing programs, and automation workflows to improve conversion rates. Lead product launch campaigns, ensuring market penetration and commercial success. Increase in qualified leads generated through digital and offline marketing campaigns, measured through Salesforce and Pardot/Marketing Cloud. What you'll need: Proven experience in a senior marketing role with a focus on customer acquisition and retention. Experience of working in a B2B environment is essential Expertise in digital platforms such as marketing automation or Pardot/Marketing Cloud. Proficiency in Salesforce and leveraging CRM systems for marketing campaigns and reporting. Strong background in developing and executing campaign strategies across multiple channels. Management public relations activities to enhance brand reputation would be desirable. Demonstrated ability to lead and develop high-performing teams 7 years of experience in marketing, with at least 3 years in a leadership role. What you'll get: 31 days holiday including bank holidays Discount across 850 retailers cycle to work scheme Buy/sell holidays Employee assistance programme Refer a Friend scheme if you would like to know more about this role, please get in touch today