Ensure that business intelligence and information drive strategic decision-making to support the achievement of Trust and System objectives across the following areas; Statistics and planning, Benchmarking and Care Quality, Performance and Quality, Finance and Income Reporting, Activity and Cost, Operational Efficiency and Reporting. Guide and enhance operational teams understanding of the intelligence and insights provided, supporting the informatics lead and principal analysts to work alongside clinicians and operational teams to understand their pressures and enable data to drive supportive action. Support clinicians and managers in their use and interpretation of information and promote a culture of good data quality and effective use of information. Support the Trusts business and activity planning function during business planning cycles. Undertake forecast modelling and predictive analysis to support operational recovery. Work closely with other colleagues ensuring triangulation between activity, finance, and workforce plans. Interpret national policy, and lead the assessment of the impacts locally (in terms of activity, and performance). Oversee highly complex analyses, communicating the results clearly and understandably to stakeholders of varying levels of knowledge. Ensure the information team apply expert analysis across multiple data sources (internal and system sourced data) to draw insight and recommendations for improvement. Provide assessment and analysis in relation to future proposed service or demand changes and ensure that robust impact assessment takes place to support strategic and operational decision making. Provide performance forecasts and early warning of performance and data issues, along with undertaking deep dive insight into areas of interest. Be responsible for the teams contribution to integrated performance reports, published as part of the established working groups, meetings, committees up to and including the Trust Board and system oversight. Take a pro-active approach to identifying patterns and signals in data sets and distilling actionable information for clinicians and operational teams. Take a holistic approach to ensure design, development and delivery of analytics and business intelligence in an innovative and meaningful way. Utilise BI tools (e.g. SQL, Power BI, Qlik Sense and R) to deliver analytics and intelligence ensuring all data products are delivered to best practice. Ensure the information team applies advanced levels of technical expertise in the manipulation of spreadsheets and databases, and use of statistical tools and techniques, including modelling, forecasting and statistical process control. Provide analytical support to transformation programmes of work or pathway initiatives. Communicate within the Trust and across the health and care system on matters which are often highly sensitive, complex, and contentious in nature, relating to service improvement and reconfiguration where there will frequently be resistance to change. To support data-drive decision making by positively challenging consensus when insight conflicts with expected or preferred outcomes.