Marketing Manager – Sector Marketing
Location: Birmingham (Hybrid)
Salary: £45,000
About Us
Our client are on a mission to position the West Midlands as a leading destination for investment, innovation, and business growth. The marketing team plays a crucial role in shaping perceptions and driving engagement with national and international B2B audiences. If you’re a strategic marketer with a passion for place marketing and investment promotion, this is your opportunity to make a real impact.
The Role
As the Marketing Manager, you will lead high-impact marketing campaigns to elevate the West Midlands' reputation as a prime location for investment. Using a full mix of marketing channels, you will craft compelling narratives, develop engaging content, and curate thought leadership that resonates with key audiences.
Key Responsibilities
Develop and manage strategic marketing campaigns to promote the West Midlands’ sector propositions.
Craft compelling content across thought leadership, web, social media, and collateral.
Lead the development of event and webinar content, targeting key international markets.
Oversee the production of high-quality film and photography assets.
Identify and leverage opportunities to showcase the region’s business strengths and success stories.
Collaborate with internal teams and external partners to ensure aligned messaging and brand consistency.
Support business developm...