Insight Business Partner- Fresh BU (12M Secondment)
Salary: Competitive Plus Benefits
Location: Holborn Store Support Centre and Home, London, EC1N 2HT
Contract type: Secondment
Business area: Marketing
Closing date: 06 April 2025
Requisition ID: 294650
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Division / Dept
Food Commercial / Marketing
Location
Main base: Holborn store support centre or Ansty. Travel to other SSC sites and in store as needed.
Reporting to
Head of Insight
In a nutshell
This role forms a core part of the Business Partners team within the Insight team, working to create, collate and compile complex and varied sources of data and research to inform key business decisions from a customer perspective. Our Business Partner roles are responsible for working with senior stakeholders, building close and collaborative relationships to act consultatively and ensure that the customer is at the heart of our decision making.
Specifically, this role will be the key point of contact within the Insight team for your relevant anchor stakeholders. This role will work closely with these senior stakeholders to understand the priorities and requirements of their department / division across channels/categories/brands or end to end strategic deliverables and to then manage programmes of work to help bring a customer perspective to key decisions.
As a senior voice in the Insights team you will be an active member of discussions where decisions are being made, bringing the right level of proactivity, provocation and giving opinions based on broader customer understanding from our wider team to help unlock growth opportunities and improve outcomes and experiences for our customers.
What you need to do
* Build deep partnerships with your senior stakeholders – Take the lead on understanding your stakeholders goals and key strategic requirements. Prioritise our resources around where we can have most impact. Build relationships beyond single projects or moments in time and proactively anticipate needs of those stakeholders, demonstrating how insights can add value to key questions.
* Be the champion of our customers for your area – bringing deep understanding of the emotional needs, motivations, missions and behaviours of our customers in your categories/brands/channels to help shape initiatives (dependent on your area of focus) such as proposition/innovation pipeline development, space and ranging decisions, improved customer experience or brand/marketing effectiveness. Draw on rounded perspectives from the broader insight team to elevate understanding.
* Bring best in class insight generation and consultancy to longer term strategic projects which are commissioned by the business unit – lean in to understand the business question, prioritise where Insights can add value and translate into relevant programmes of work to support. Be source agnostic and leverage a broad toolkit of capabilities (customer feedback mechanisms, primary research, farming what we know, internal financial/commercial data sets, external customer and market data) and frameworks (storytelling principles) to deliver impactful and actionable insight and influence decision making.
* Build competitive advantage and be a change agent - Bring an outside in perspective on your area of specialism/scope - e.g. cross category trends, channel dynamics/forecasts, competitor understanding and industry understanding (e.g. brand effectiveness) to bring a wider consumer behaviour lens or market perspective to our work and the quality of our thinking.
* Deliver best in class reporting, tracking and measurement expertise to support everyday decision making and discussion around performance and course correction. Work alongside other parts of the Insight team and with our agency partners to automate, standardise and leverage our agency partners. Deliver relevant context and content with a strong expert voice & consultancy into leadership forums.
* Encourage the use of customer insight across your stakeholder teams and unlock solutions for assisted serve for smaller questions within the department / division. Train and embed a consistent approach to self-service tools (e.g. SIP, Nielsen, Kantar). Be the gateway to, and a champion of broader data sets (e.g. CSAT) and customer feedback mechanisms. Support the business function by providing tools in a way that is most useful for their needs, and helping in the interpretation of it.
* Raise the bar across our function and act as a role model to driving stronger quality delivery, ROI of spend and ensure we are future proofed – this could encompass ways of working to join the dots more effectively. Exploring innovative tools and methods to unlock efficiency and better insight delivery, building strategic agency partnerships to drive ROI of spend, capability building programmes to upskill our total team.
What you need to show/know
* Be the single point of contact for your Senior stakeholders, delivering strong business partnering, ensuring you work collaboratively and in an embedded way.
* Proactively understand stakeholder needs and key strategic priorities. Balance the day to day and can ruthlessly prioritise and allocate resources across broader pools of resource.
* Is proactive and anticipatory - delivering insight and consultancy before it is asked for.
* Think strategically, working in a hypothesis led way to break down complex problems and land the answer back into the business.
* Be comfortable with ambiguity, contradictions, and incomplete data – bring a strong expert voice to understand, challenge and analyse data, whilst stepping back to bring clarity to decisions.
* Be source agnostic and show a solid understanding of data and research fundamentals, bringing together varied sources of data and drawing on existing projects within the wider insight team. Where appropriate, work with agency partners, analytical teams, and the broader insight team to leverage insight and drive outcomes.
* Be a passionate advocate for championing our customers. Demonstrate strong storytelling skills and commercial acumen to be able to engage, inspire and ensure insight is commercially relevant and practical for implementation.
* Encourage the use of self-serve tools and reporting in the relevant teams so that data and insight is easily accessible and consumed.
* Be open to test and learn and driving continuous improvement. Act as an agent of change and find creative ways to overcome blockers.
* Brings pragmatism to how we navigate business questions and can balance cost Vs speed of delivery Vs quality based on risk to business and resources available.
There are many ways to have acquired these skills and this knowledge, so there are no specific qualifications or similar proof points required. However, relevant and demonstrable experience is of course essential, so it is likely that successful candidates will have already done several roles involving data or research where they have shown the ability to be source agnostic in how they build a narrative to answer a business question. A solid understanding of continuous panel, EPOS, customer data/feedback programmes and a broad toolkit /exposure to research methodologies.
Relationship building is critical to the success of this role – proven experience in defining and deepening relationships to drive business outcomes is critical.
Experience of working in fast paced agency and/or commercial client-side insight roles is desirable.
What decisions I can make
You own a suite of tools, research & data capabilities that help drive deep understanding of our performance, customers and competitive context. You are accountable for helping to answer the business questions that guide strategic and tactical decisions across the business. You will be able to leverage the broader Insight team, but need to manage through clear contracting and prioritisation mechanisms, alongside your stakeholders.
Resources available to me
* Support from embedded colleagues from strategic agency partners Nielsen/Kantar teams & internal Analytics teams.
* A share of the Business Partners Insight team budget as appropriate & agreed with the Head of Insight.
* Support and Ways of working with broader insight team
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
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