Job title: Senior PPC Specialist
Hybrid: 3 days in office, 2 from home
Salary: £45,000 - £50,000
Location: Staffordshire
The Opportunity
We are looking for a seasoned PPC Search Specialist with a proven track record in managing high-budget paid search campaigns on Google and Bing. The perfect candidate will possess significant experience in both lead generation and e-commerce, and be adept at handling large, unstructured data feeds. This role is crucial for enhancing global campaign performance and involves close collaboration with various teams to ensure cohesive marketing efforts.
Key Responsibilities:
1. Manage a monthly six-figure PPC budget, ensuring efficient expenditure while achieving key metrics around ROI, ROAS, lead volume, CPL, CPC, and CPA.
2. Manage and optimise PPC campaigns across Google and Bing, from initial strategy and planning through to execution and ongoing refinement.
3. Oversee the management and optimisation of large-scale, unstructured data feeds to ensure maximum campaign performance.
4. Drive performance across both lead-generation websites and e-commerce platforms with targeted approaches tailored to each vertical.
5. Develop and implement bidding strategies for campaigns, ad groups, and keywords, maximising performance within allocated budgets.
6. Regularly analyse...