Our Mission
Happy, healthy pets, make for happy, healthy people.
We aim to strengthen the unique bond between pets and their parents through our innovative products and services, enabled by brilliant colleagues who embody our values of performance, exploration, togetherness, and sustainability.
Our Journey
In 2016 we set out to focus entirely on pet insurance with pets and families at the centre of our business strategy and in 2017 launched a new brand, EveryPaw. To offer our customers a choice of insurance options for their pets, we also focused on finding the right partners to support our growth ambition and our first big partnerships with Sainsbury and Argos went live in 2019. Many talented colleagues have joined us, and we now partner with a number of fantastic brands across the retail, charity and financial services sectors. We’ve developed new capabilities, new platforms and new services specifically for our partners to achieve the best customer experience. Over the last 6 years, the number of pet parents we support has grown five-fold to over half a million in 2023. Together we’ve built the leading Pet Partnership business in the UK and are proud to support and engage pet parents every day to ensure happy and healthy pets.
Our ambition
We’re delivering long-term success and growth through empowerment and strong collaboration focusing on our two own brands; EveryPaw and Pet Protect and building great relationships with our partners to provide market leading products, innovative new services, simplicity and a great customer experience. Our goal is to support over 1 million pet parents by the end of 2026.
Pinnacle Pet UK provides great opportunities for those who love pets, want to learn, be challenged and develop. As a team, we are focused on performance and great customer outcomes. We support each other to achieve our individual and collective goals and have a culture where everyone can be authentic, diverse and innovative and truly be the best version of themselves supporting what we do best – pets.
As a CRO Analyst, you will play a crucial role in optimising our digital channels to increase conversion rates and drive revenue growth by gathering, analysing, and interpreting data from various sources. This will be a hands-on delivery role working cross-functionally with Marketing, Development and Data teams.
The role will report into the Conversion Rate Optimisation manager and is an excellent opportunity for someone who is interested in the digital space and is seeking a broad foundation where they will be exposed to many digital marketing disciplines within the team. There will be plenty of opportunities to learn new skills and tools, as well as the flexibility for you to bring innovation and ideas to the business.
You will mainly be responsible for web performance and insights reporting on our pet insurance partners and will play a key role in optimising our digital marketing campaigns, improving user experience, and maximizing ROI across all channels and brands.
Key Responsibilities
* Conduct thorough analysis of website performance, user behaviour, and conversion funnels using analytical tools such as Google Analytics (GA4), FullStory, Optimizely and Qualtrics.
* Support the planning and delivery of the CRO programme ensuring that deadlines are met and considering all elements of project delivery to mitigate risks/changes throughout the process.
* Identify key areas for improvement in the user journey and conversion funnel through data analysis and user research.
* Collaborate with cross-functional teams, including marketing, design and development, to implement CRO initiatives and ensure alignment with overall business and conversion goals.
* Monitor and report on key performance indicators (KPIs) related to conversion rates, revenue, and user engagement, providing insights and recommendations for optimisation.
* Stay up-to-date with industry trends and best practices in CRO, continuously seeking opportunities to innovate and improve our digital strategies.
* Utilize Google Analytics and other relevant tools to track and analyse website traffic, user behaviour and campaign performance metrics.
* Develop and maintain customized reports and dashboards in Google Analytics (GA4) to monitor key performance indicators (KPIs) and provide regular performance updates.
* Perform segmentation analysis to identify target audiences and tailor marketing strategies to meet their specific needs and preferences.
* Analyse and report A/B tests results to stakeholders, including test implications and recommendations for future tests.
* Act to deliver good outcomes for retail customers whilst delivering a higher standard of customer care and enabling consumers to make effective decisions in their interests.
Successful Candidates Will Have
* Experience in conversion rate optimisation, web analyst, digital marketing, or related role.
* Proficiency in Google Analytics (GA4), Google Tag Manager, and other Google products.
* Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
* Experience with data visualization tools such as Google Data Studio or Power BI.
* Experience with A/B testing platforms such as Optimizely, VWO, AB Tasty, etc.
* Solid understanding of digital marketing concepts and strategies, including PPC, SEO, email marketing, and social media.
* Excellent communication skills, with the ability to present complex data and insights in a clear and actionable manner.
* Detail-oriented and highly organized, with the ability to manage multiple projects and brands whilst meeting deadlines.
* Experience with SQL, Python, or other programming languages is a plus.
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