Exciting Opportunity - Social Media Content Creator Based in Syston - UK travel + company car
We're looking for a creative storyteller to take the lead on social media content at Heidelberg Materials UK
If you're passionate about creating engaging content, building brand presence, and making an impact - this is your chance. You'll work across teams to showcase our projects, people, and job opportunities, while supporting campaigns in employer branding, marketing, and recruitment (especially early talent and engineering roles). Ready to shape our story?
Social Media Content Creator will lead the management of the Heidelberg Materials' social media content creation. The Content Creator will play a key role in shaping and enhancing the company's brand presence on social media. This position is responsible for producing high-quality, engaging, and informative content that effectively communicates the company's activities, projects, and industry expertise to a diverse audience. The Content Creator will collaborate with various departments to develop content that supports employer brand campaigns, marketing campaigns, and internal communications, ensuring consistency and alignment with the company's goals and vision. This role will work closely with the recruitment team to help our recruitment of early talent, engineering and retirement replacement roles.
Content Development: Create, edit, and publish engaging social media content, specifically videos videos that highlight the company's projects, culture, and industry insights.
Trend Analysis: Stay up to date with TikTok trends and incorporate them into content to maximise reach and engagement.
Brand Consistency: Ensure all content aligns with the company's brand guidelines and tone of voice.
Research: Conduct thorough research on industry trends, project updates, and relevant topics to produce accurate and insightful content.
Collaboration: Work closely with communications, marketing, recruitment, and other departments to gather information and develop content that supports their objectives.
SEO (Search Engine Optimisation): Implement SEO best practices to increase organic reach and improve visibility.
Content Strategy: Assist in developing and executing a comprehensive content strategy that aligns with the company's employer brand and marketing goals.
Analytics: Monitor and analyse content performance using analytics tools, and adjust strategies based on insights and feedback.
Engagement: Engage with followers by responding to comments, participating in trends, and fostering a community around the company's social media presence.
Project Documentation: Document and showcase key projects and milestones through compelling narratives and visuals.
UK Travel Requirement: National - this role requires travel to our operational sites 2 -3 days per week to film content.
Qualifications
Previous experience of social media content essential
Full driving licence for UK travel
What's on Offer:
Location Syston Hybrid with UK national travel
Hours 40
* Employer of choice: Armed Forces Covenant (Silver) / Disability Confident Committed / 5% Club (Platinum) / Mates in Mind / Clear Assured (Foundation) / The Mineral Products and Qualification Council (MPQC) / STEM Ambassador
* Compensation Package: Bonus incentives / Generous Pension Schemes / Life Assurance
* Work Life Balance: 27 days holiday (excluding bank holidays) / Agile working / Flexible working / Holiday purchase / Sabbatical
* Family Friendly: Enhanced policies such as Maternity / Paternity / Parental Leave / Neonatal / Adoption/IVF/Menopause
* Social Value: paid Volunteering Day every year / Communities (LGBTQ+, Network of Woman, Woman in Science and Engineering (STEM), Armed Forces)