Senior Content Executive (Hybrid)
Are you a talented content creator with a passion for storytelling and a knack for driving engagement?
This rapidly growing B2B SaaS startup in Manchester is on the lookout for a Senior Content Executive to join their innovative marketing team. With a cutting-edge platform, the company empowers businesses to reduce weaknesses year-round.
The Senior Content Executive will play a pivotal role in creating and managing content that fuels the company's growth engine. Reporting into the Marketing Manager, this role will be the go-to wordsmith, crafting compelling messages across various formats and platforms to drive traffic, engagement, and leads.
Key Responsibilities :
1. Own the copy for key landing pages on the website with a focus on SEO and the target audience
2. Develop a defined and consistent brand voice for all marketing materials, aligning with company values
3. Strategise and create content across blogs, practical guides, whitepapers, and social media (primarily TikTok, LinkedIn, and YouTube)
4. Contribute to various projects across marketing such as product marketing and demand generation to repurpose content and create written materials based on target audience preferences
5. Schedule, film, and edit the bi-weekly podcast, including the creation of video shorts for promotion across LinkedIn, TikTok, and YouTube
6. Report monthly on key content figures
7. Collaborate with the marketing team on campaign deliverables to drive growth
8. Generate innovative ideas for content that resonates with a B2B audience
9. Ensure all content is optimised for SEO and follows best practices
10. Create engaging video content for social media and other digital platforms
11. Assist in the development and execution of content marketing strategies
12. Monitor industry trends to keep content relevant and impactful
What You’ll Need:
13. A strong background in content marketing within a B2B SaaS company with a proven ability to contribute to marketing strategies and execute hands-on content production
14. Strong SEO knowledge, including technical SEO, with a record of creating SEO-optimised pieces
15. Creative thinking with a passion for storytelling and an obsession with persona-specific messaging
16. The ability to adapt tone of voice across different content channels and formats, from technical reports to community social media posts
17. The ability to maximise a specific topic across unique formats appropriate for different channels
18. Basic graphic design skills
19. Basic video editing skills
20. A keen eye for detail and a desire for self-development
21. The ability to track, report, and analyse key performance metrics
What You’ll Get:
22. A big opportunity to progress and shape their career within a high-growth startup
23. Unlimited holidays
24. Private healthcare
25. Access to talking therapy
26. A dog-friendly office
27. Regular team events
28. A supportive, inclusive, and friendly working environment
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.