Description
This role plays an integral part within the team working closely with the CRM Manager cutting across all aspects of CRM in supporting the wider Communication and Ecommerce strategy.
As a CRM Executive you will be:
1. Assisting in the planning and delivering of CRM and email marketing campaigns including coordination of communication planner
2. Assist in the planning and development of push notification
3. Supporting the CRM Manager with database management including database cleanliness
4. Involvement in the development of data segmentation strategies
5. Manage the building, scheduling, testing and optimisation of email campaigns
6. Assist in the delivery of weekly and monthly campaign performance reports
7. Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
8. Create a testing plan to improve customer engagement and produce a log of what works and what doesnt
9. Manage all automated communications by maintaining and reporting on current campaigns and continuously looking for areas to enhance
10. Collaborating with other departments ensure the CRM strategy works well for every aspect of the business
11. Work with the CRM Assistant to ensure all day-to-day communications are delivered on time and to a high standard
12. Support on technical integrations and wider development projects
13. ...