Job Title: Digital Marketing Executive
Company: National Business Communications
Location: Kings Hill
Reports To: Operations Director
About Us:
National Business Communications is a leader in providing innovative business communication solutions. We are looking for a talented Digital Marketing Executive to drive our PPC, Google Ads, and social media efforts, helping us generate leads and grow our business through digital channels.
Job Overview:
As a Digital Marketing Executive, you’ll manage and optimize PPC campaigns (primarily Google Ads) and social media advertising to increase website traffic, generate leads, and improve conversions. Your role will be crucial in driving business growth through data-driven digital strategies.
Key Responsibilities:
* PPC Campaigns:
o Manage and optimize Google Ads campaigns (Search, Display, Video).
o Conduct keyword research, test ads, and optimize landing pages to improve ROI.
o Track campaign performance and adjust strategies to meet KPIs.
* Social Media Marketing:
o Develop and manage paid social campaigns across platforms (Facebook, LinkedIn, Instagram).
o Create engaging ad content and optimize campaigns for lead generation.
* Lead Generation & Conversion Optimization:
o Design targeted campaigns to drive business leads and improve conversion rates through A/B testing.
* Analytics & Reporting:
o Use Google Analytics, Ads, and social media tools to analyse performance and report on key metrics.
* Collaboration:
o Work closely with content and design teams to ensure consistency in messaging and branding.
Qualifications & Skills:
* Experience in managing PPC campaigns (Google Ads) and social media advertising.
* Strong analytical skills with proficiency in Google Analytics and Ads.
* Ability to create engaging ad copy and optimize digital campaigns for results.
* Knowledge of A/B testing and conversion rate optimization (CRO).
* Excellent communication skills and a proactive, results-driven mindset.
Benefits:
* Pension Contributions
* Free Food in the Office
* Free Parking
* Team Events & Social Activities
* Office Games & Relaxation Areas
Why Join Us?
National Business Communications offers a dynamic, supportive environment where you can make a real impact on our business growth. Enjoy a range of benefits, including a competitive salary, pension contributions, and plenty of opportunities for professional development.
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