Job ID: 2872844 | Amazon Online UK Limited
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.
We seek a seasoned contributor to join the Amazon Ads team as Principal, EU Video Strategy and GTM (VSGTM). This role will report directly to the Head of EU Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties.
Key job responsibilities
1. Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM.
2. Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities.
3. Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
4. Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
5. Analyze and recommend trade-offs between price, volume and yield-generating strategies.
6. Work directly with EU Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
7. Aggregate EU Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon.
8. Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
9. Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs.
10. Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
11. Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support.
12. Assist in regional training development for sales enablement execution.
BASIC QUALIFICATIONS
* Bachelor's degree or equivalent.
* Significant experience in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company.
* Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing.
* Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent.
* Extensive knowledge of digital media landscape, video advertising, and AdTech.
* Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
* Experience dealing with results, metrics and data management and a desire to create and build new processes.
* Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses.
* Excellent communication skills (written & verbal).
PREFERRED QUALIFICATIONS
* Master's degree or equivalent.
* Demonstrated ability to operate autonomously while defining and delivering.
* Experience building and executing product and sales strategies across teams at scale globally.
* Data Analysis proficiency to build data driven sales strategies.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.
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