Location: Nationwide / Birmingham
Application Deadline: Sunday, January 19, 2025
Salary Range: Up to £28,000 per annum, depending on experience
Vacancy Type: Permanent/Full Time
Organisational Context
The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department of Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).
BTA is a global organisation with 280+ employees based in 16 different countries and has a diverse culture. VisitBritain is the official tourist board for England, Scotland, and Wales, and is responsible for marketing Great Britain worldwide to prospective travellers.
Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.
VB/VE plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy. As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK.
Our organisational values have been collaboratively crafted with colleagues across various divisions and geographical locations. They give us a fresh sense of direction and inspire us to drive transformative change within our organisation.
As one global team, we work together with Passion, in Partnership and at Pace:
* with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
* in Partnership – empowered to work with partners towards a greater aim beyond our own.
* at Pace – delivering innovation through agility, boldness, and bravery to take calculated risks.
Location and Ways of Working
We follow the principle of “Locate for your Day”, which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business.
The majority of our roles can be performed predominantly remotely; however, we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office.
We operate from our Global Hub at Victoria Square House in Birmingham and maintain a small presence in Central London.
Our Global Hub is located in Birmingham, which is our primary location; however, many of our employees are located across the UK, so we try to be mindful of our sustainability commitments when coming together to collaborate. Therefore, working in another location may be required on occasion. You will be expected to commute to your nearest location/usual place of work at your own cost, and any requests for you to travel further will be compensated.
Main Purpose of the Role
The Key Account Executive will primarily manage the delivery of the ongoing partnership with Transport for London, ensuring we are meeting our contract commitments, delivering to agreed targets, maximising commercial revenue, and developing commercial relationships with key high-profile national and international global accounts.
The VisitBritain shop on behalf of Transport for London manages the marketing and sales of the Visitor Oyster card product. This is done via the online Transport for London Visitor Shop (Direct to Customer) and through trade and affiliate partnerships (business to business).
In addition, VisitBritain operates as a commercial business via the VisitBritain shop, distributing physical products and attractions tickets to a domestic and global audience to complement their trip to the UK. This requires collaboration with a number of partners who support the distribution.
This will be done firstly, through maximising sales to the website, ensuring we have necessary on-site content and appropriate marketing plans in place to support sales growth. Secondly, the role will be to drive trade (B2B) sales by building good relationships and marketing channels, as well as representing TfL (and VisitBritain) in trade events as required.
Why Join Us
* Flexible Working – We work to make flexibility a reality and welcome conversations of flexible working from day one.
* Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service, plus you will get an additional 2.5 ‘Privilege Days’ each year.
* Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
* Enhanced Parental and Family Leave Policies.
* Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on-the-job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
* Bicycle Scheme loans.
* Eye Care Voucher.
* Staff discounts on VisitBritain Shops.
Important Information
In order to apply for this vacancy, you must complete the personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it.
If you have any questions, please email recruitment@visitbritain.org.
The application window will close at 23:55 (UK Time) on 19 January 2025.
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