About The Role
We are seeking an experienced and results-driven Performance Media Specialist with a strong technical foundation in Paid Media and a proven track record in leading teams to deliver growth and profitability. As the Head of Performance Media, reporting to the Managing Director of the Performance Division, you will be responsible for driving the evolution of our performance capabilities, leading a team of Paid Media Technical Account Directors, and fostering strong client relationships through a strategic approach. You will also play a key role in refining processes and driving innovation to advance our products.
Core strengths include deep expertise in Paid Media, along with a well-rounded background in data and performance marketing. You will lead projects with a focus on customer journeys and behaviour, serving as the senior client liaison and strategic campaign lead. Additionally, you will leverage your technical proficiency to guide your team and inspire high performance.
Main Accountabilities
* Strategic leadership across a series of accounts; able to grow the Unified Search and Paid Media vision with all stakeholders (Clients, Paid Media team and Unified search)
* Line Manager and leadership responsibility for 5-6 managers with a wider paid team of 30-35 colleagues
* Developing a high performing team, with strong communication, engagement and capability & career development
* Skilled in planning, long and short-term focused strategy, implementation and ongoing management of a broad range of digital channels, including paid social, display, PPC, native, VOD, Affiliates, Programmatic.
* While background practicing SEO is not essential, a strong understanding of the channel and view on unified search solutions for clients is critical
* Reviewing, supporting and feeding back on all output from the team with a high focus on client success, process/operations, strategy, & evaluation
* Driver of robust and insightful omni-channel performance analysis which leads to transformational business results
* Leading all work scope and identifying strong ways of working across all client and internal teams
* Managing many stakeholders in a large business driving forward best practice. This means you can identify the ‘bigger picture’ and have the confidence to push back and provide stronger solutions that will have a higher impact on efforts delivered by multiple teams.
* Leading all yearly demand and business planning with key stakeholders
* Client and team escalation point for all matters across the work delivered
* Leading high level presentations to senior executive team
* Strong knowledge of media landscape and channels being well placed to support the team with any issues across all areas
* Leader in understanding the needs and challenges of the client and providing strong solutions and recommendations
* Identifying, improving and introducing new processes which build on efficiencies, time savings and management of multiple teams
* Building new ways of working, both within account operations and with client stakeholders
* Documenting and codifying these ways of working in processes that can be tracked and assessed as to their impact
* Have a clear understanding of the workload of the team, both in relation to workflow demands as well as client "burn"
* Responsible for liaison with third party suppliers and partners, overseeing relationships, helping negotiate fees where appropriate as well as accreditations for the relevant team members
Core Knowledge & Skills
Essential
* Likely 8-10+ years agency experience in a paid media or performance marketing operating at a senior level
* Experience across various industries including financial services, travel, retail & automotive
* A very strong understanding of media buying principles and the advertising landscape (brand through to performance)
* A strong understanding of SEO and a unified search solution
* Highly experienced strategist driving 360 consumer journeys and improving media and marketing effectiveness (with a focus on performance marketing).
* Well versed at creating and leading a team to implement digital and audience strategies internationally
* Able to guide senior key stakeholders in their strategic vision, operations and questions
* Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences
* Confidence and comfortable working in a fast-paced, changing environment
* Able to positively challenge and manage expectations when working with multiple stakeholders at all levels
* Can identify "pinch points", opportunities for time saving or potential client issues before they escalate
* Showcase the outputs of the team and be their chief cheerleader both externally to the client and internally to IDHL
* Demonstrate strong knowledge of the media landscape, manifesting this in encouraging all parties to embrace new innovations, platforms and techniques within their campaigns
* Experienced at mentorship and development of a team ensuring that they feel supported in their day-to-day work and their future growth
* Manage senior stakeholders to ensure the team and focuses are on track as well as aligned with business/marketing goals
* Build the team and identify new opportunities to grow the business
* Drive education and media understanding across internal and client teams
* Develop thought-leadership pieces within media but also in collaboration with IDHL marketing team
* Identify tech and opportunities which will automate or improve media buying
* Strong leadership and support across all areas of work within the Paid Media Team
* Establish a team culture and strive to create a happy and balanced workplace
* Conducting appraisals and setting SMART objectives, in addition to regular 1-2-1s with team members
* Strong critical-thinking and problem-solving skills
Outline of Typical Goals and OKRs for Role
* Revenue growth for the performance media operation
* Build and drive growth through a unified search proposition
* Build, develop and grow a strong, loyal, reputable, performance media team
* Deliver client objectives and satisfaction whilst operating margin control
Any Other Relevant Information
* Ownership & management of healthy and growing performance media budget
* Develop strong senior stakeholder client relations built on positive experience and outcomes
* Develop a strong, positive ‘all in’ team culture
* Nourish an existing positive external profile through networking and thought leadership
About Us
We’re IDHL.
With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.
Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.
Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.
Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.
But what’s in it for you?
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:
* Performance-based bonus schemes
* 26 days holiday plus bank holidays and a birthday lie-in
* Two additional days for wellbeing and a volunteering day
* Additional annual leave purchase scheme or trade leave you don’t use for extra salary
* Hybrid working (a mix of office and home-based for many of our roles)
* Flexible working scheme
* Financial support from Salary Finance and Bippit
* Company pension scheme and health care cash plan
* Private health care dependent on length of service
* Clear training and progression programme
* Free mortgage advice from experts
* Regular company events and awards
* Employee perks portal
* Plus many more, visit our careers page for more details
Invested in your growth.
Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us.
We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
#J-18808-Ljbffr