Paid Search Specialist Sportsbreaks.com This is a hybrid role based in our Manchester office with flexibility for homeworking, so you must live within a commutable distance. January 2025 start date. Sportsbreaks.com is a new customer brand formed in 2019 offering unforgettable sports travel experiences, for fans by fans. We offer ticket-inclusive products to many of the world's top sporting events. Despite being a new company, our team has a wealth of knowledge and an outstanding reputation in the sports travel industry having worked for over 15 years for the successful Thomas Cook Sport until the wider Thomas Cook brand went into administration in 2019. Sportsbreaks.com is part of Destination Sport Group, a global sports travel business based out of the United Kingdom.With an experienced team of sports fans, Sportsbreaks.com understand what supporters want from a sports trip, enabling us to create experiences that meet and exceed fan’s expectations. Our new Paid Search Specialist will plan, deliver and optimise paid search activity for Sportsbreaks.com, focusing on driving growth in priority areas, working within budget, and returning strong ROAS on all campaigns. The role will also require the candidate to have a solid understanding of user experience best practice and search engine optimisation. Identifying areas of improvement on the site, and driving continuous conversion rate optimisation across paid and organic search. Responsibilities: Understand our buyer personas, competitors, and have a deep understanding of what drives search intent for our products Have a detailed understanding of our products and services and how these fit with our audience base Plan, execute, and optimise PPC campaigns on Google Ads, Bing Ads, and other platforms Conduct keyword research, set up ad groups, and write compelling ad copy to attract potential customers Monitor and analyse campaign performance on a daily basis, reporting performance back to the business and being accountable for the results Manage and optimise budgets to maximise ROAS Own the AB testing plan for all paid search activity Stay up-to-date with industry trends and platform updates to ensure campaigns are following best practice Work alongside wider marketing team & assist with ad hoc projects & campaigns To be successful within this role, our ideal candidate will: Be educated to degree level in a relevant industry i.e., marketing, media, or creative industries Have paid search experience for a brand, agency, or sports organisation Possess an understanding of (and interest in) sports business and the travel industry Be Google Ad's certified (not essential but highly advantageous) Have a base knowledge of user experience, search engine optimisation and conversion rate optimisation Be confident in managing a campaign end to end starting from initial brief Experience in using AB testing tools such as VWO Experience in heatmap and survey analytical software such as HotJar Experience in funnel analytics using software such as Google Analytics Be confident in understanding & managing campaign budgets Have a curiosity to always be optimising activity, regardless of current performance level Have a positive outlook and the ability to be comfortable with change Be passionate about both the analytical & creative sides of marketing Have a desire to keep learning Have strong copywriting skills Have a sharp eye for detail – it’s the little things that matter Have a data-driven approach to digital marketing Have strong organisational and planning skills Have a willingness to embark on occasional domestic and international travel for work purposes So, if this sounds like the opportunity you’ve been looking for then please get in touch, we’d love to hear from you