Responsibilities
:
Website Management:
? Oversee daily operations of the e-commerce website, ensuring a seamless user experience and website functionality for both B2B & B2C platforms.
? Work on new launches as well as regularly update product listings, descriptions, images, and pricing to maintain accuracy and relevance.
? Monitor website performance and troubleshoot any technical issues in collaboration with the development team.
? Implement conversion rate optimization (CRO) strategies to enhance user engagement and drive sales.
SEO Optimisation:
? Work closely with the SEO team to optimise website content for improved organic search rankings and increased traffic.
? Make necessary updates to collection pages, meta descriptions, titles, filters, and other website elements to enhance visibility.
? Conduct keyword research and implement SEO best practices to enhance on-page and off-page rankings.
Email Marketing:
? Plan, create, and execute targeted email marketing campaigns for new products, special offers, and promotions.
? Manage the customer email database, ensuring accurate segmentation for personalised email content.
? Analyse email marketing performance (open rates, click-through rates, conversions) and refine strategies for improved outcomes.
? Work with the content and design teams to ensure visually appealing and compelling email campaigns.
Social Media Management:
? Develop and implement a social media strategy to boost brand visibility and engagement on TikTok, Instagram, Facebook, YouTube and other relevant platforms.
? Run paid ads across all Meta platforms
? Create and schedule engaging content, including promotions, contests, and collaborations, to attract and retain followers.
? Respond promptly and professionally to customer inquiries and feedback on social media platforms.
? Collaborate with influencers and brand advocates to expand brand reach and credibility.
Campaign Management:
? Plan and execute paid and partnership media campaigns to drive traffic and increase sales.
? Work with the paid marketing teams on WhatsApp and email marketing campaigns to enhance audience engagement.
? Develop a structured marketing calendar to ensure the seamless execution of campaigns.
? Analyse campaign performance and adjust strategies accordingly for improved results.
Stakeholder Management:
? Collaborate with internal teams, including design, marketing, purchasing, and sales, to align digital marketing efforts with business objectives.
? Work closely with external agencies, vendors, and partners to optimise marketing initiatives.
? Provide insights and recommendations to senior management based on data-driven analysis.
Key Requirements:
? Bachelor's degree in Marketing, Business, Communications, or a related field.
? 2+ years of experience in digital marketing, e-commerce, or a similar role.
? Strong understanding of website management, SEO, social media, and email marketing.
? Hands-on experience with tools such as Google Analytics, Meta Ads Manager, Klaviyo, Mailchimp, or similar platforms. Experience with any CMS system is a must.
? Experience with loyalty programmes and customer retention strategies is a plus (not mandatory) .
? Excellent analytical skills with the ability to interpret data and make informed decisions.
? Proactive, innovative, and capable of taking ownership of tasks.
? Strong teamwork and communication skills, with the ability to work cross-functionally.
? Ability to manage multiple projects and meet deadlines in a fast-paced environment.
? A passion for digital marketing and staying updated with the latest industry trends.