Develop, manage, and optimise PPC campaigns across platforms like Google Ads and social media channels (Facebook, Instagram, LinkedIn, etc.).
Create content and initiate marketing campaigns.
Monitor and analyse campaign performance using Google Analytics and other analytics tools, providing actionable insights and reports.
Plan and execute social media strategies across various platforms to enhance brand awareness, increase followers, and drive engagement.
Create, schedule, and manage content (posts, stories, videos, etc.) across all social media channels.
Perform A/B testing on ads, content, and landing pages to continuously improve conversion rates.
Stay updated on the latest trends and best practices in social media marketing, advertising, and analytics.
Collaborate with various teams to create visually appealing and effective social media ads and posts.
Monitor social media platforms for customer engagement and feedback, responding to comments and messages in a timely manner.
Track and report on key performance metrics such as ROI, CTR, and conversion rates for all marketing campaigns.
We are seeking a creative and analytical Social Media Marketing Specialist to join our marketing team. The ideal candidate will have experience in managing pay-per-click (PPC) campaigns, a solid understanding of Google Analytics, and expertise in general social media marketing strategies. This role will focus on growing our online presence, optimising paid campaigns, and improving brand engagement across various platforms., Proven experience managing PPC campaigns, including keyword research, ad creation, and budget management.
Strong proficiency with Google Analytics, including tracking, reporting, and analysing website and campaign data.
Experience in social media marketing with a focus on creating and executing strategies on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Knowledge of SEO principles is a plus.
Experience with tools like Google Tag Manager, Facebook Business Manager, and Hootsuite or similar social media management platforms is preferred.
Preferred Skills:
Proficiency in graphic design or video editing tools (Canva, Adobe Suite) to create engaging social content.
Familiarity with CRM software and email marketing tools is an advantage.
Competitive salary, commensurate with experience.
Performance-based bonuses.
31 days holiday rising to 36 days with length of service (inclusive of bank holidays)
Company pension scheme
Bought leave scheme
Group Life Insurance