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Job Details
Closing Date: 05/03/2025
Job Category: B2B
Region / Division: Not Applicable
Business Unit: Not Applicable
Job Introduction
Head of B2B Marketing
Location: Hybrid - 1 day a week in the Sheffield office, S11
Hiring Manager: VP of Sales
Overview:
The Head of B2B Marketing is a strategic leader responsible for developing and executing innovative marketing strategies that drive growth, demand generation, and customer acquisition in the B2B sector. This role requires a data-driven, customer-centric, and results-oriented marketing professional who can lead a high-performing team, collaborate with cross-functional stakeholders, and optimise marketing performance through cutting-edge strategies.
You will play a critical role in driving demand and lead generation, customer retention, new sales growth, and product adoption across diverse markets.
You will work closely with Sales, Product, and other cross-functional teams to optimise the marketing funnel, leverage insights to refine go-to-market strategies, and build scalable campaigns that resonate with key decision-makers, including school administrators, district leaders, and education providers.
Key Responsibilities:
1. Strategic Leadership: Develop and execute a global B2B marketing strategy aligned with growth goals and sales priorities.
2. Lead Generation and Pipeline Nurturing: Deliver integrated, multi-channel lead generation campaigns to consistently fill the sales funnel with high-quality leads.
3. Demand Generation: Support thought leaders with industry events, speaking engagements, and content marketing.
4. Customer Retention and Engagement: Design and implement onboarding and retention marketing campaigns to enhance customer satisfaction, loyalty, and lifetime value.
5. Sales Alignment and Enablement: Partner closely with the sales team to align marketing efforts with revenue targets, ensuring consistent delivery of qualified leads.
6. Data-Driven Campaign Automation: Develop, test and optimise automated email workflows to nurture leads, onboard new customers, and drive engagement at different lifecycle stages.
7. Team and Budget Management: Lead and develop a high-performing B2B marketing team, fostering a culture of collaboration and continuous improvement.
Requirements
Extensive experience in B2B marketing leadership within the education space, with a focus on lead generation, customer retention, and sales enablement.
Proven track record of delivering results through scalable marketing programs aligned with sales priorities.
Strong ability to leverage Thought Leadership content to create engaging campaigns that drive new sales and customer retention.
Expertise in multi-channel marketing strategies, including email, paid media, events, and digital campaigns.
Advanced knowledge of marketing automation platforms (e.g. Hubspot).
Data-driven mindset with proficiency in analytics tools to measure and optimise campaign performance.
Excellent collaboration and communication skills, with experience working closely with Sales, Marketing, Creative and other cross-functional teams.
Experience managing teams and budgets, with a focus on delivering high-impact results.
Benefits
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
* A friendly, welcoming and supportive culture.
* Diversity, inclusion and belonging.
* Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
* Quarterly company awards programme.
* Seasonal events.
* Cervical and Prostate screening.
* Company sick pay after 3 months of service.
* After probation - cycle-to-work scheme.
* Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
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