Our client, a growing luxury company based in Manchester, is seeking an enthusiastic, commercially focused, and highly motivated Ecommerce Executive to join their expanding team. This is a unique opportunity to play a key role in driving online growth for their newly launched UK and EU websites. The ideal candidate will have a proven track record in a similar B2C ecommerce role, ideally within a privately owned and fast-paced environment. They will be passionate about delivering an exceptional online experience for customers and will thrive on the opportunity to make a significant impact during a period of exciting growth. As the Ecommerce Executive, the successful candidate will be responsible for increasing conversions and direct bookings through strategic merchandising and a data-led approach. They will have the autonomy to propose and implement key initiatives, continuously improving the customer journey and website performance. Key Responsibilities: Coordinate and execute key merchandising projects across Conversion Rate Optimisation (CRO), User Experience (UX), User Journey (UJ), and Search Engine Optimisation (SEO). Collaborate with internal teams and external digital agencies to ensure SEO and CRO projects are effectively implemented and progressed. Proactively monitor SEO performance, identifying opportunities for growth and improvement. Propose and implement continuous website enhancements to streamline the sales process and reduce barriers to booking. Lead the development and execution of A/B testing strategies to optimise website performance and drive results. Work collaboratively with key stakeholders to investigate user experience issues and implement effective solutions. Analyse website data and user behaviour to generate insightful reports and identify areas for optimisation. Coordinate the on-site testing roadmap in conjunction with the Digital Manager and external agency. Demonstrate a strong understanding of the company's diverse brands and products to ensure targeted and effective merchandising activities. Be accountable for delivering against key business Key Performance Indicators (KPIs), including conversion rates, website sessions, engagement metrics, with a strong focus on increasing direct online bookings. Utilise merchandising and analytics tools to gain deep insights into customer behaviour and translate these insights into actionable improvements within the customer journey. The Ideal Candidate Will Possess: A minimum of 2 years of experience in a similar B2C ecommerce role. Proven experience working across key merchandising disciplines, including CRO, UX, UJ, and SEO. A strong data-driven and analytical mindset with demonstrable commercial acumen. Experience using a variety of relevant platforms and software to support responsibilities in CRO, UX, SEO, and merchandising (e.g., HotJar, SEMRush or similar). A comprehensive understanding of the end-to-end online user journey and online buying behaviours. Experience using Content Management Systems (CMS). SiteCore experience is desirable but not essential. Proven experience with web analytics platforms, with Google Analytics 4 (GA4) being essential. Experience in planning and executing A/B testing strategies. Prior experience in B2C Merchandising. The ability to work effectively cross-functionally and build strong working relationships. Experience working collaboratively with external Digital Agencies. Experience within the travel industry is desirable but not essential. This is an exciting opportunity for a proactive and results-oriented Ecommerce Executive to join a dynamic and growing luxury company and make a tangible impact on their online success. Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.