Performance Display and Social Specialist Permanent Up to £35,000 Pension BUPA ShareSave 6.6 weeks holiday Hybrid Working Southampton, Store Support Office We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Performance Display and Social Specialist and you’ll be a big part of this. Under the direction of the Affiliate and Performance Display and Social Lead you will work with our digital agency Merkle to coordinate day-to-day performance display and social activity for B&Q & TradePoint (across the UK and ROI), including strategic recommendations. Activity will support all categories, spanning both omnichannel and lead generation. You will also work on wider display and social initiatives. You will be part of the Affiliate & Performance display and social team that sits within the Performance Media, SEO and Analytics team. As part of the team the activity you implement will drive profitable spend helping the business reach its overall growth targets. You will be professional, expert and data-driven, building a strong profile within the business as one of the key drivers of ecommerce and store revenue. Key Accountabilities / Responsibilities: Work with our digital agency Merkle to coordinate the performance display and social activity. Coordinate support for trading activity and promotions, as well as new range launches, including being agile and adaptable to trade plans and budget directives. Make strategic recommendations supporting the Affiliate & Performance Display and Social Lead to ensure all activity falls in line with the larger performance media strategy and integrated marketing planning. Use Data Studio, Facebook and Google analytics to support analysis and reporting on performance of activity lead by you to key category stakeholders, trading managers and marketing leads. Work closely and build strong relationships with the social team and the Digital Advertising Manager Build strong relationships with Category teams and Online Trading Managers, understanding their priorities and clearly communicating the display and social support you are providing them with. Conduct competitor research. Work with the Go To Market team on seasonal responses and PIRs, as well as data insights. Work closely with internal departments, educating them on channel requirements and opportunities Wider digital marketing understanding from cross-team knowledge sharing. Support the Affiliate & Performance Display and Social Lead lead to implement the performance display and social strategy. Work with Merkle to devise and co-ordinate app marketing activity. Work with our in house digital studio and Merkle to brief paid social creative and ensure it is delivered on time and on brand. Work closely with Merkle to develop and report on tests and initiatives. Continually audit and optimise performance across the channel, to increase efficiency and growth. Uphold a thorough understanding of social and display best practice and latest developments through self driven industry reading and learning, as well as through relationship building with our agency. Consistently working towards or exceeding channel KPIs. Carry out consistent, data driven testing to find new ways to improve performance. Identify performance issues are quickly, ensure they are understood and resolved, with the impact communicated clearly to the relevant stakeholders. Required Skills & Experience: Strong written and verbal communication skills, including the ability to explain complex and technical concepts in a clear and concise manner. Strong attention to detail and results driven. Able to build strong relationships across the business and with external suppliers and leverage these to meet business demands. Demonstrate that you are a collaborative proactive team player. Self-motivated and agile individual who thrives in a fast paced environment. Hands-on display and social experience highly desirable. Has a passion for the latest digital media trends and best practices. Solid understanding of attribution. Google ads certifications in display desirable Understanding of digital ad platforms, DSPs, Facebook, Pinterest, and Google Analytics desirable Commercial mindset with an understanding of measurement frameworks. Ability to analyse performance of display and social campaigns and make recommendations for their optimisation. Needs to be able to grasp the wider strategic vision to optimise delivery of their part of the overall plan. As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business. We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more So we can support you during the application or interview process, please contact recruitmentb-and-q.co.uk for any recruitment adjustments.