Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in the UK and are driven by a passionate and disruptive team in achieving our mission. We've brought together a world class team from a wide range of industries. And as we're growing extremely fast, we need brilliant people (like you) - to join us on our journey and help us deliver our goal. ABOUT THE ROLE: As the CRM Manager at Townhouse, you will be responsible for developing and executing a customer relationship management strategy that enhances engagement, loyalty, and lifetime value. Working closely with marketing, retail, and tech teams, you'll lead multi-channel campaigns, leverage data insights for personalisation, and ensure every customer interaction aligns with our brand's mission and goals. Key Responsibilities CRM Strategy: Develop and implement a customer-focused CRM strategy to support Townhouse's growth and ensure consistent customer journeys across channels. Multi-Channel Campaigns: Design and execute CRM campaigns across email, SMS, push notifications, and in-app messaging to boost engagement and retention. Customer Segmentation: Utilise data analysis to segment customers and create personalised, relevant communications that drive loyalty. Campaign Optimisation: Oversee automated and triggered campaigns, employing a test-and-learn approach to refine messaging and improve engagement. Data Analysis and Reporting: Track and report on campaign performance and customer engagement, using insights to inform future strategies. Retention and Loyalty Programs: Design and implement initiatives to foster customer loyalty and drive repeat visits. Industry Trends: Stay up-to-date with CRM trends and best practices, ensuring Townhouse's CRM efforts are ahead of the curve. ABOUT YOU: Proven experience in CRM management or a similar role, with a track record of successful customer engagement strategies. Strong understanding of multi-channel CRM campaigns and segmentation techniques. Proficiency in CRM tools and analytics platforms. Analytical mindset with a data-driven approach to decision-making. Excellent communication skills and the ability to collaborate with cross-functional teams. A proactive and strategic thinker, with a passion for enhancing customer experience and driving loyalty. LOCATION: Our office is based in Central London and we offer a hybrid working model, based on the requirements of the role. EMPLOYEE BENEFITS AT TOWNHOUSE: Private healthcare and wellness support – Benefit from the nail industry's first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS. Shopping discounts - a range of discounts on some of the largest brands to save you money every day. Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles Social Budget - Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager Holiday on us: An extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days Employee Discount: 75% discount on treatments Interest free advance - To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month. Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse. Equal Opportunities: Townhouse is proud to be an equal opportunity employer, embracing diversity without compromise. We celebrate all qualified applicants, irrespective of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. Join us in defining sophistication in the world of nail artistry Apply Now and Be Part of Our Exceptional Team