Be among the first 25 applicants to apply for the position of Business Development Executive at Edgbaston Park Hotel & Conference Centre.
Contract: Permanent
Hours: 40 hours per week, mainly Monday to Friday, with some flexibility needed to attend events and shows.
Salary: £33,000 per annum, plus a discretionary bonus scheme of up to £3,780.
Set in the beautiful suburb of Edgbaston, just a short drive from Birmingham City Centre, Edgbaston Park Hotel and Conference Centre offers contemporary and boutique accommodation and first-class conference and event facilities, in both our modern and historic buildings.
Awarded Hotel of the Year 2023 and 2024 at the Midlands Food, Drink & Hospitality Awards, named the winner of the Excellence in Sustainability Award at the Greater Birmingham Chambers of Commerce Awards 2025 and Sales and Marketing Team of the Year at The Meetings Industry Association, this is an exciting time to join our Commercial Team.
The Business Development Executive is responsible for driving revenue growth by identifying new business opportunities, conducting market research and generating sales leads. This role focuses on maximising sales across accommodation, conferences and events, while building and maintaining strong client relationships. The position requires managing key local corporate accounts, fostering long-term partnerships and collaborating with internal teams and external stakeholders to support business success.
Key activities will include:
* Conducting targeted sales research to identify potential clients and business opportunities.
* Supporting the Director of Sales with on-site and off-site agent and client meetings, as well as local and national networking events.
* Conducting on-site show rounds for clients and agencies, including scheduled appointments and walk-in enquiries.
* Maintaining an up-to-date understanding of competitor rates and local market intelligence, regularly updating SWOT analysis and competitor data.
* Attending industry events, trade fairs and networking opportunities to expand the Hotel’s client base, with support from the Director of Sales.
* Proactively researching key businesses to generate new leads.
* Organising and hosting corporate networking events, including drinks receptions, lobby hosting and VIP client engagements to drive new business leads.
* Championing the Hotel’s sustainability initiatives, integrating responsible business practices into sales activities.
* Proactively using LinkedIn and other social media platforms to identify new leads.
* Managing and updating the Hotel’s CRM system (HubSpot) and PMS system (Guestline), with checking availability, tracking client communications, proposals and contracts.
* Maintaining and regularly updating the corporate RFP process, maximising renewal opportunities and content accuracy.
* Assisting in preparing monthly reports on corporate and agency performance.
* Following up on leads from trade shows, exhibitions and networking events to drive conversion.
* Assisting in organising VIP visits, FAM trips and key client appointments, ensuring high-quality experiences that showcase the Hotel.
What we’re looking for:
* A motivated sales professional with experience in hospitality, sales and event coordination, front office, or another customer-facing role, looking to take the next step.
* Experience in sales research and lead generation.
* Strong communication, negotiation, and relationship-building skills.
* Ability to work independently, set targets, and proactively secure new business.
* Highly organised with strong time management skills, able to balance multiple priorities effectively.
* Experience using CRM and PMS systems (HubSpot and Guestline preferred) and reporting tools.
* A confident, goal-oriented individual with a passion for sales and exceptional customer service.
* Someone who thrives in a collaborative, fast-paced environment and enjoys networking.
Seniority level: Entry level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Hospitality
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