Paid Ads Specialist Location: Birmingham (Office-based, with Mondays from home) Job Type: Full-time Salary: £28,000 - £30,000 About the Role We're hiring on behalf of an award-winning marketing agency based in Birmingham. They're looking for a talented Paid Ads Specialist with a proven track record of managing large-scale campaigns and delivering outstanding performance across Google and Meta platforms. Key Responsibilities Plan, build, and optimise paid media campaigns across Google (Search, Display, Video, Shopping, Performance Max) and Meta Ads Manage monthly ad budgets exceeding £100,000 Analyse performance data and make strategic recommendations Collaborate with creative and SEO teams to enhance cross-channel performance Provide clear, data-driven reports on campaign performance and ROI Stay up to date with platform updates, algorithm changes, and industry trends Required Skills & Experience 5 years in paid media with experience managing large budgets Proven success delivering performance at scale on Google and Meta Solid understanding of attribution models, tracking, and conversion optimisation Familiarity with how SEO complements paid strategy Proficient in Google Ads Manager, Meta Business Suite, GA4, and Tag Manager Strong analytical, problem-solving, and communication skills Certifications Required Google Ads Certifications in: Search Display Video Shopping Performance Max Meta Blueprint Certification Meta Certified Media Buying Professional Perks & Benefits Office-based role with Mondays from home Join a fast-growing, supportive, and creative agency Discounts on gyms, food, and lifestyle brands Opportunities for professional development and career progression Regular team socials and a collaborative team culture Ready to lead large-scale paid media campaigns? Apply now to be part of a team that blends creativity with performance to deliver real results.