We are looking for a talented and experienced marketing professional to join our team as a Senior Marketing Executive on a 12-month maternity cover basis. In this key role, you will work closely with the Marketing Manager to plan, coordinate, and deliver impactful online promotional campaigns while taking ownership of our email marketing efforts.
Requirements of the Role:
1. A creative and innovative marketer with 2-3 years of digital marketing experience (B2C experience preferred).
2. Proficiency in using Microsoft Office, Content Management Systems (CMS) and email marketing tools.
3. Strong communication and copywriting skills, with a keen eye for detail.
4. A collaborative team player that can also work independently (previous people-management experience would be advantageous).
5. A self-starter with excellent project management skills and the ability to handle multiple tasks and deadlines in a fast-paced environment.
6. Results-driven with an analytical mindset to monitor and improve campaign performance.
7. Exceptional attention to detail and organisational skills.
Duties include:
1. Develop and implement monthly marketing campaigns and promotional strategies across website, email, and direct mail channels to drive revenue growth and customer acquisition.
2. Lead the email marketing channel to develop and implement strategic and behavioural campaigns aimed at driving conversions, enhancing customer engagement, and fostering long-term loyalty.
3. Work closely with the design team to produce visually compelling and engaging marketing materials.
4. Create high-quality written content, including email campaigns, brochure copy, product editorials, and blog posts, ensuring a consistent brand tone of voice.
5. Coordinate with the wider marketing team to integrate campaigns across social media, affiliate, and PPC channels.
6. Regularly monitor and review performance data to identify trends, opportunities, and areas for optimisation, providing detailed reports for management.
7. Assist the marketing team with ad hoc projects and initiatives as required.
If you are interested in this role please contact Cameron Ford on (phone number removed) or email as soon as possible.
Job Info
Job Title: Senior Marketing Exec (Maternity cover)
Company: CV-Library
Location: Lincoln, Lincolnshire
Posted:
Closes: Jan 17th 2025
Sector: Marketing
Contract: Permanent
Hours: Full Time
#J-18808-Ljbffr