This fast-growing digital marketing agency boasts an impressive, ever-expanding client list. They offer graduates structured training with early responsibility, tailored progression and an extremely open, sociable culture.
Working with a varied portfolio of brands, you'll target and drive profitable traffic to their websites through pay per click advertising (PPC) i.e. sponsored search engine keywords. You'll undertake a structured training programme, with practical application from campaign strategy creation to reporting back to clients directly.
Key Responsibilities Include:
* Managing a portfolio of clients, serving as their main point of contact from end to end
* Working collaboratively with the broader team on larger client accounts
* Understanding clients' business, campaign aims, target audience and devising relevant PPC strategies
* Conducting keyword research and analysis, producing and testing ad copy effectiveness
* Using industry-specific tools and Excel to conduct daily data analysis and optimisation of PPC campaigns
* Managing campaign budgets and targets, constantly driving ROI
* Communicating key insights and recommendations via written reports and presentations
* Attending client meetings
With regular reviews and tailored progression, there are fantastic opportunities to progress quickly, based on individual strengths and interests. This company also offers a fantastic work-play balance, with regular social events and a super dynamic workspace.
Essential Skills:
* Excellent verbal and written communication
* Curiosity around numerical analysis
* Tech literate, particularly with Microsoft Office
* Enthusiasm for digital marketing, particularly PPC