About The Role
CRM Executive
Hereford, England, United Kingdom
Type: Permanent
Working Pattern: Hybrid (3 days onsite)
Who Are we?
MandM is one of the biggest employers in Herefordshire and one of Europe’s leading online, off-price retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children.
We offer our customers fantastic value by partnering with companies with whom we have built long-term relationships, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.
We are located in the heart of Hereford City Centre in our brand new, state-of-the-art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork, and creativity - everything that MandM is all about.
As our business continues to grow, we are recruiting for a talented CRM Executive to join our growing team. Why not come be a part of our journey to success and take advantage of all MandM can offer you!
More than a role
* Competitive Salary: Your talent deserves recognition
* Company bonus: We succeed, you benefit
* Career Growth: Opportunity to grow
* Staff Discounts: Stay stylish with our exclusive discounts.
* Company Pension: Secure your financial future.
* Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week.
* Birthday Delight: Take your special day off to celebrate YOU
* Free Parking
* Health & Wellbeing programme; we’ll look after you
The Role Scope
Working within a fast-paced, collaborative CRM team passionate about data-driven results. Managing end-to-end campaign delivery & the execution of seamless customer journeys using personalisation with an omnichannel approach.
Role key responsibilities
* Create engaging, impactful and personalised email campaigns that drive customer performance
* Responsibility for the timely production and communication of email briefs to our in-house Creative team, including copy and creative requirements for markets of responsibility.
* Work with the Senior CRM Exec and CRM Manager to build communications tailored to customers' on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics
* Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing customer journeys
* Launch new & optimise existing customer journeys using an omni-channel approach (Email, SMS, Web Push, App Push notifications)
* Utilise a solid understanding of A/B testing
* Optimise & enhance customer journeys across all 7 markets whilst still maintaining that localised feel in our UK and International markets
* Work closely with external teams to understand UK and International market trends & incorporate learnings into our regular promo campaigns
* Daily reporting and analysis of CRM channel performance for markets of responsibility
* Support the Senior CRM Executive and CRM Manager to determine broader customer communication strategy and future planning
About You
Skill/competency
* Team Player with excellent communication skills at all levels
* Highly organised and able to manage and deliver several projects at the same time with short turnaround times
* Exceptional attention to detail, accuracy and grammatical skills
* The ability to work under pressure and driven by hitting targets
* A proactive, enthusiastic and ‘can-do’ attitude
* Experience within marketing (Preferred but not essential)
* Basic understanding of HTML (Preferred but not essential)
* Experience of using an ESP / CDP / CDXP and/or other reporting tools (Preferred but not essential)
About Us
At MandM, our employees are driven by a shared commitment to excellence and making a real impact in the industry. We pride ourselves on upholding these core values in everything we do.
The people
Integrity
Teamwork
Accountability
Entrepreneurial approach
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