Position: Web Analytics and CRO Specialist
Salary: From £32,076 to £34,715 per annum pro rata + Benefits
Micheldever Tyres is looking for an experienced Web Analytics and CRO Specialist to manage our Google Analytics / Tag Manager implementation and our conversion rate optimisation strategy to help improve our digital performance and deliver growth. Produce accurate data, implementing tracking solutions, and driving insights that improve our digital performance and support the business wider digital marketing reporting needs.
The role is responsible for extracting, manipulating and interpreting the wealth of data into deliverable insights for the immediate and wider teams. The majority of data will come from GA4 but is supplemented with in-house data from our IT team and other systems such as Power BI. This is a key role in the digital strategy and for delivering our growth targets.
Responsibilities:
* Using Google Tag Manager to tag new elements on the website to track and report on the performance of any changes to the website, such as new tools and feature sets.
* Collaborate with the Digital Team to have a full understanding of the key touch points of a user’s journey across pages from the page they land on all the way through to purchase or abandonment.
* Collaborate with the Digital Team to build interactive dashboards (GA4, Looker Studio, Power BI) to monitor daily, weekly and campaign KPIs to report on campaign performance and reporting back to the business on what we learnt.
* Fully understand the customers digital experience using tools such as Content Square.
* Lead the configuration, maintenance, and optimization of our Google Tag Manager implementation. Develop and implement comprehensive tracking strategies. Collaborate with IT, Performance Marketing, and SEO teams to implement tracking requirements.
* Own the configuration and optimization of our Google Analytics 4 implementation. Design and implement custom events, conversions, and audience definitions. Create and maintain measurement protocols for enhanced tracking capabilities.
* Identify opportunities for conversion optimization through data analysis. Design and execute A/B tests to optimize user experience and conversion rates.
Requirements:
* Google Analytics and GTM certification
* Excellent experience with Google Tag Manager, including complex implementations
* Expertise in Google Analytics 4, including migration from Universal Analytics
* Experience of Content Square
* Proven track record in conversion rate optimization and A/B testing
* Experience working with development teams and managing technical implementations
* Experience with data visualization tools and creating executive-level reports
* Strong understanding of web analytics, tracking methodologies, and data validation
* Strong analytical skills with the ability to translate data into actionable insights
* Knowledge of privacy regulations (GDPR, CCPA) and their impact on analytics
* Familiarity with SEO best practices is nice to have
* Excellent communication skills, able to explain technical concepts to non-technical stakeholders
About our company:
Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees company wide.
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