About Cloudsmith
Cloudsmith is the world’s most powerful artifact management platform. Software organizations of all sizes use Cloudsmith to protect and manage their software supply chain. Running at cloud scale in a multi-tenant software-as-a-service (SaaS) model, Cloudsmith hosts repositories that proxy and cache public open-source software (OSS) indexes, providing a platform that organizations can use to scan artifacts for security vulnerabilities, licensing issues, and malware, as well as implement policies that govern the use of artifacts and act as a dependency firewall. We support over 30 formats, with broad support for languages, containers, and operating system libraries. Cloudsmith is built for the enterprise, supporting modern security protocols and providing advanced features for observability, integration, and orchestration. Customers use Cloudsmith as part of their CI/CD build chain, as well as for developer-native distribution of their own artifacts and binaries to end-customers.
We help our customers manage and secure their software supply chain, and improve their developer experience. We are by developers, for developers. Our culture operates with openness and transparency, driven by our ambition to build a great company. We enjoy working with great people and customers. We learn, support one another, and we’re growing. Now is a great time to join us.
The Role
As a Performance Marketing Manager reporting to the Head of Demand Gen, you will be responsible for driving pipeline growth by designing, executing, and optimizing campaigns across multiple platforms, including Google, LinkedIn, Bing, and Reddit. You will be responsible for campaign management, measurement, and analysis to ensure optimal performance across all channels, while collaborating with other teams to support demand generation activities, including content and event marketing.
Key Responsibilities
1. Campaign Strategy & Execution: Develop, manage, and optimize paid campaigns across Google, LinkedIn, Bing, and Reddit to efficiently generate qualified leads and drive pipeline growth.
2. Reporting & Analytics: Build and maintain detailed reporting frameworks to track, measure, and analyze the performance of all marketing channels, providing actionable insights and recommendations for optimization.
3. Demand Generation Support: Collaborate with the content, SEO, and events teams to design and implement strategic campaigns that support event marketing and content initiatives.
4. Cross-Functional Collaboration: Partner with internal teams to align on messaging, and leverage synergies to enhance the performance of cross-channel initiatives.
5. Continuous Optimization: Continuously test, learn, and improve campaign effectiveness through data-driven adjustments and refinements.
Required Skills & Experience
1. Proven Performance Marketing Expertise: Managing and optimizing campaigns on Google, LinkedIn, Bing, and Reddit, with demonstrated success in meeting and exceeding KPIs.
2. Analytical Skills: Strong ability to interpret data, with experience building comprehensive reporting systems to inform strategy and optimize ROI.
3. Collaboration & Communication: Excellent communication and teamwork skills, with a proactive approach to supporting wider demand generation goals.
4. Demand Generation Knowledge: Familiarity with demand generation strategies, especially in B2B tech environments, to support pipeline growth through multi-channel campaigns.
5. Technical Skills: Proficiency in marketing automation and CRM tools (e.g., HubSpot) is highly desirable.
Benefits, Location & Work Environment
Note: You must be based in Ireland or the United Kingdom and have the right to work independently without requiring sponsorship.
Headlines
1. A remote-first position based in Ireland or the United Kingdom.
2. A competitive compensation package, including equity.
3. Comprehensive health, dental, and vision insurance.
4. Generous annual leave and flexible working policies to suit your lifestyle.
5. A professional development budget for conferences and training.
6. A dynamic, innovative, trust-centric, and supportive work environment.
7. Opportunity to shape a fast-growing Series A startup (and beyond).
8. Regular (monthly-ish) travel may be required for team meetings.
9. Regular (quarterly-ish) travel may also be required for events and customers.
Health and Wellness
Regardless of your location, we deeply care about our staff's and their families' health and wellness; a sustainable pace is essential. In addition to generous annual leave (PTO), we offer parental leave and health benefits to cover you and your dependents up to 100%. We also offer flexible, family-friendly working policies.
Personal Growth
You will have an enormous opportunity to learn new skills alongside your colleagues, and your continued professional development is essential to us because it's important to you. We will support you with budgets for equipment, training, books, conferences, travel, and certifications. The more powerful you become, the better for all of us.
Hybrid Work
Cloudsmith is headquartered in Belfast, Northern Ireland, and we use our H.Q. regularly for activities like team planning, meets and greets, and sometimes other group activities (like games!). We also hold all-hands offsites in Belfast (or otherwise) thrice yearly, with guest speakers and team activities. Most Cloudsmithers work remotely, close and far, so we rely on our online collaboration tools; Slack is how we work.
About Equal Opportunity
Cloudsmith is an equal-opportunity employer proud to nurture a diverse workplace that welcomes applications from individuals of all races, genders, and ethnic groups. We do not discriminate on age, religion, sexual orientation, citizenship status, military service, or health conditions. We will not tolerate discrimination of any kind within our workforce.
The Final Word
We're looking for someone who can leverage their exceptional performance marketing experience and is fearless in rolling up their sleeves when needed. We're critical infrastructure by developers / for developers and building the world's software supply chain platform and ecosystem. We want to hear from you if you're excited to join us in creating a lasting impact on the software industry from today until IPO.
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