About The Role
Our client seeks a dynamic senior Account Manager with expertise in delivering creative campaigns to all sectors in particular the construction industry on an integrated marketing level. You will play a pivotal role in developing and executing strategies across various social media platforms. Your efforts will drive brand awareness, lead generation, and customer engagement.
Responsibilities
* Strategic Development: Devise comprehensive strategies for B2B including digital activation strategies (understanding Google ads and Paid advertising), focusing on audience targeting, user journey optimisation, and engagement rates.
* Collaboration: Work with clients and internal teams to evaluate briefs, select suitable channels, and deliver impactful results.
* Campaign Management: Develop, implement, and manage paid advertising campaigns across all platforms.
* Optimisation: Conduct keyword research, audience targeting, and competitor analysis to enhance campaign performance.
* Budget Management: Efficiently manage ad budgets to maximize ROI.
* Performance Analysis: Use analytics tools to monitor and analyse campaign performance, providing regular reports on key metrics.
* Creative Collaboration: Partner with content and design teams to create compelling ad content and visuals.
* Project Leadership: Lead and manage projects, ensuring timely completion within budget and scope.
* Strategic Recommendations: Provide insights to improve strategies, ad creatives, and targeting.
* Landing Page Management: Ensure landing pages are optimised to improve conversion rates.
* Content development: Managing and planning content, from moving image to static, implementing targeted messaging.
Requirements
* Degree in Marketing, Business, or a related field.
* Minimum 2 years in an agency environment.
* Proven experience managing budgets and achieving positive ROI from ad campaigns.
* Strong analytical skills to interpret data and provide actionable insights.
* Excellent project management skills, with experience leading projects from conception to completion.
* Proficiency in analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager).
* Creative mindset with an eye for design and compelling ad copywriting.
* Excellent communication and collaboration skills.
What's On Offer
* A dynamic and supportive work environment that encourages creativity and innovation.
* Competitive salary (£30,000 - 45,000.00 per year) and benefits package depending on experience.
* Opportunities for professional growth and development.
* A chance to work with a passionate team dedicated to making a tangible impact on the brand’s presence and performance.
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