Role Summary This role leads the marketing activation for the brand with a primary focus on increasing brand awareness and reach, driving sell-out and supporting our partners. As we continue to grow we will always be a social-first brand but will continue to diversify our marketing channels. Role Details · Planning – Owns the marketing and content calendar, taking input from Product and Ecommerce. The calendar should be commercial in nature but responding to business needs and trends. · Budget Management – Manages the marketing budget, working with the Commercial and Operations Director for approvals. · Social – Ensuring our content is engaging, and we’re increasing our reach across channels with a commercial focus on delivering direct and in-direct revenue. Working with influencers to create excitement and demand for the brand and our products. · Digital Marketing – Launch and manage PPC, Affiliate Marketing and Performance Marketing activity to deliver direct revenue growth on our owned Ecommerce channels. A focus on CPA and ROI. · Partnerships Marketing – Works with retailers to bring co-op marketing activity to life, online, offline and in-store. Ensuring that we’re focusing on reach and sell-out. · Creative – Works with the Product and Creative Manager on briefs to activate new product launches. · PR – Manages outreach and PR related activity to drive brand awareness and reach with our target demographics · Customer retention – Owns the CRM programme to drive up RFM metrics (Recency, Frequency and Monetary spend). Support to B2B Marketing activity. · Team management – Manages the entire employee lifecycle for the Marketing team driving high performance. Manages and updates team details in the HR system. · Other activities as appropriate from time to time, related to the level of this role. Needs to be / Needs to have · Previous hands-on management of digital marketing channels, with demonstrated rapid growth. · Social media management experience with an emphasis on planning and in-house content creation · Team management experience · Retail and ecommerce experience, understanding growth levers that will delivery our marketing objectives. Role measures · CPA and ROI of digital marketing activity · Contribution of digital marketing channels (%) of the overall ecommerce targets · Increasing followers and engagement across social channels · Launch of new digital marketing channels · Accurate and effective management of the marketing budget