ICO, PC Comirnaty Senior Customer Content Manager, Patient/Policy Pfizer’s Comirnaty Business is a dynamic, exciting and rewarding area of the business to work in. Comirnaty and its mRNA technology changed the trajectory of the COVID-19 Pandemic and continues to play a vital role in helping to prevent infectious disease across IDM and worldwide, thereby helping to protect vulnerable populations and prevent avoidable disease. Ensuring that the population continues to benefit from Comirnaty is a priority for Pfizer. The Comirnaty Customer Content Manager (Patient/Policy) is a critical role within a changing environment to ensure we successfully continue to reach the patients that need us the most through effective patient and policy content delivery, delivering value through vaccine uptake for patients and revenue for Pfizer. ROLE SUMMARY An exciting role to own and lead the development of brand and therapy area content for Comirnaty across the region to drive patient engagement. This is a key role in the implementation of our new marketing model. IDM regional content catalyst taking Global content to provide relevant, timely, brand and therapy specific content by collaborating with CoLab / CMO Utilize insights, data and needs to ensure the ICO acts as a ‘content engine’ for colleagues and drives >70% reuse Enable local markets in having access to relevant, timely and modular content that is of real value Define measurement framework and support tracking of use/performance of content ROLE RESPONSIBILITIES Identify content needs: Understand brand priorities, business needs and patient activation needs across countries and act on insights across the patient journey Understand the marketing strategy and patient segmentation to enable the creation of content Lead efforts to develop innovative and integrated content flow to build proficiency in customer experience Produce Relevant Modular Content from Global core material: Provide modular re-usable content in different formats that can be easily and swiftly used/combined, requiring only translation and adaptation for local regulatory needs in country. Ensure goal of >70% content reuse is met. Ensure that all content is clearly linked to segments / persona defined by global/regional marketing strategy Lead the adaptation of the global core content package. Lead the production of derivative contents mapped across different channels segments Scope of Content Areas – Primarily Brand Level, Unbranded / Disease Awareness, Above brand media to support awareness both within and outside of BU. Partner with MLR for timely content approval Adapt and curate content in archives when applicable and relevant Be overall responsible for the project management of content creation Deliver Content: Deliver content through Adobe DAM Ensure timely delivery of content / pull through of execution, including a content release calendar Enable fast local implementation by providing source files, reference links, licensing and tagging, with associated GCMA numbers Partner with CoLab teams to enable fast localization and translation by countries with minimal adaptation Track Utilization of Content: Track campaign metrics and content utilization Embed foundational analytics capabilities to rapidly adjust engagement approach based on new insights Develop and execute on the strategy to improve content creation Identify and scale best practices QUALIFICATIONS Country marketing experience with demonstrated capability of utilizing burden of disease, scientific/clinical data, insights and needs to build content. Ability to work with cross-functional teams and effectively lead by influence to implement strategies and tactics Ability to move fast in response to what is happening in external environment and differentiate vs competition Proven ability to proactively lead the thinking - connect, communicate, influence and persuade. Hands-on experience leading communication platforms, managing agencies and/or other related projects. Demonstrated strong analytical skills; ability to uncover insights, synthesize and evaluate information, draw conclusions and make recommendations Be a team player, be patient-obsessed and focused on Pfizer values: Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results. ORGANIZATIONAL RELATIONSHIPS IDM CO Brand Marketing Leads IDM CO Customer Engagement Excellent Leads Global Brand Manager / HCP Lead / Patient Lead with Global Brand Teams Country Brand Leads CoLab, CMO Work Location Assignment: Flexible Purpose Breakthroughs that change patients' lives At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Digital Transformation Strategy One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience. Flexibility We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation Equal Employment Opportunity We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees. DisAbility Confident We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here Marketing and Market Research