Futures Liverpool, England, United Kingdom
Brand Marketing Manager
Brand Marketing Manager – Health and Wellbeing Company
Company Overview:
Our client is a leading UK-based supplier and e-commerce retailer operating in the health and wellbeing sector. With over 40 years of experience in the Vitamins, Minerals, and Supplements (VMS) sector, the company has become a prominent player in the UK and European VMS market, known for its high-quality products, exceptional service, and industry-leading innovation. The company is privately owned and has seen significant growth in recent years, with revenues more than doubling through organic growth, the acquisition of a leading e-commerce health supplement retailer, and the successful launch of two proprietary brands.
Key Responsibilities:
* Develop and execute an annual digital marketing strategy to drive growth across all channels (CRM, Social, Email, B2B, etc.).
* Manage the brand’s marketing calendar, aligning with product launches, promotions, and seasonal trends.
* Oversee new product launch strategy, including asset development and delivery.
* Develop and execute innovative content marketing strategies and product-focused campaigns to drive customer acquisition.
* Lead end-to-end marketing initiatives for key product brands, from brand development to demand generation.
* Drive disruptive product marketing campaigns to capture market attention.
* Lead localized marketing efforts for German and French markets, adapting brand content for regional relevance.
* Create and implement email marketing strategies to drive customer engagement, acquisition, and retention.
* Optimize CRM channels for customer segmentation and long-term brand loyalty.
* Improve Amazon listings by optimizing copy to highlight product USPs and align with consumer demands and trends.
* Coordinate asset creation (images, videos) for campaigns, ensuring consistent messaging across channels.
* Drive B2B marketing initiatives, including partnerships, press releases, and trade marketing efforts.
* Collaborate cross-functionally with in-house teams (design, trading, etc.) to execute all marketing campaigns.
* Optimize social media presence and engagement, particularly on Instagram, to enhance lead generation and build brand community.
* Conduct market research to identify trends, analyze competitors, and leverage market opportunities to drive product demand.
Key Skills:
* Strong project management and organizational skills.
* Excellent content development and campaign execution abilities.
* Experience in brand development and ensuring consistent messaging.
* Proficiency in customer segmentation and CRM optimization.
* Expertise in managing product launches and end-to-end campaign execution.
* Ability to build and manage B2B marketing partnerships.
* Skilled in cross-functional collaboration to execute integrated campaigns.
Package:
* Up to £45k (depending on experience)
* 4 days onsite in Liverpool, Fridays WFH
* Medical Insurance (WPA Health Insurance, Cash Plan Insurance Benefits)
* Death in Service (2 x Annual Salary)
* Included within share Exit Scheme (Details to be provided ahead of 2026)
* Staff Discount (50% off our own brand products)
* On-Site Gym
* Flexi-time
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Design, and Art/Creative
Industries
* Pharmaceutical Manufacturing, Wellness and Fitness Services, and Retail Health and Personal Care Products
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