We are looking for a Digital Marketing professional to join our clients forward-thinking company within the FMCG industry. If you have experience in TikTok shop including coordinating affiliate links, analysing consumer trends and strategizing campaigns, please read on!
Title: Digital Marketing Specialist
Salary: £45,000 - £50,000
Location: Berkshire with hybrid working included (easily accessible via trains and free onsite parking available)
Responsibilities will include, but are not limited to:
* Strategize campaigns and collaborations for TikTok Shop
* Organise affiliate links and promotions for TikTok Shop
* Track click-to-buy performance, proactively analysing trends for effective campaign creation
* Work with the Social Media Manager to ensure cohesive branding across multiple channels
* Experiment with new AI technologies to support digital campaigns
* Use data and insights to continually refine strategies
* Work effectively with departments such as sales, customer service and logistics
Skills and experience:
* A whizz with TikTok including TikTok Shop
* A proven track record of managing digital marketing campaigns
* Proficiency in digital marketing platforms and tools for data and insights
* Proven ability to lead, mentor and inspire a team
* Strong collaboration skills to work cross-functionally with different departments and external partners
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