* Experienced CRM specialist required!
* Based Oxford - hybrid working available (3 days in office)
About Our Client
My client is a growing organisation that offers educational programs during the summer for teenagers.
Job Description
As the CRM Manager you will have the following responsibilities:
* Devise, develop and implement the CRM strategy to drive conversion, loyalty and revenue growth through our email, SMS and Direct Mail channels
* Identify, create and analyse segmentation of customers
* Employ segmentation and personalisation tactics, to ensure all customer communications are targeted, personalised and relevant
* Map customer journeys by analysing user touch points and with this data, maximise commercial opportunities
* Own the email, SMS and Direct Mail marketing calendar.
The Successful Applicant
The successful CRM Manager will have the following experience/skills:
* Demonstrable experience in a similar CRM role - including technical expertise and experience working with marketing automation
* Excellent communication skills
* Commercial acumen
* Experience with customer journeys, segmentation etc
* The ability to lead and develop a small team
* Experience within the education sector is not required, but a passion to work in the sector is a must!
What's on Offer
The successful candidate will receive a competitive package and the opportunity to join a growing team.
Oxford based - hybrid working (3 days office, 2 from home).
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