CRM Technical Specialist Manchester Hybrid working Very competitive salary Forward Role proudly partnered with the Global powerhouse that is Domino's Pizza, as they embark on a period of digital hyper-growth and market domination Domino's are the number 1 pizza brand globally and an outright global leader in the food industry. They are data-obsessed to the very core, and are on track to be the leading hospitality ecommerce data business of not only the UK, but around the Globe. In this role, you will be responsible for the technical implementation, configuration, and maintenance of their CRM platform, Braze. You will work closely with cross-functional teams to ensure seamless data integration, campaign execution, and optimisation of their CRM initiatives. Responsibilities: Serve as the technical expert for the Braze platform, ensuring its efficient operation and integration with other marketing and data systems. Collaborate with the Senior Manager to understand team/business requirements and translate them into technically sound solutions within Braze. Collaboration with wider business areas including Product, Data and App teams to develop solutions for customer integrated approaches for CRM marketing. Implement and optimise data integrations between Braze and various data sources, ensuring data integrity and accuracy. Develop and optimize personalised Braze message templates, content blocks, and other reusable components to streamline campaign creation and consistency. Identify and resolve technical issues, troubleshoot problems, and provide technical support to internal stakeholders. Analyse deliverability performance data and provide insights and actions to optimise customer engagement strategies. Contribute to the development and documentation of Braze-related processes and protocols. What you will need: Proven experience as a CRM Technical Executive, preferably with extensive knowledge of Braze or similar marketing automation platforms. Strong experience with SDKs, APIs, web services, and data integration techniques. Strong experience with HTML, CSS, and JavaScript for email and web template development. Strong understanding of CRM principles, customer journey mapping, and omnichannel marketing strategies. Proficient in SQL and comfortable working with large datasets and data manipulation. Proficient in analytical and problem-solving skills, with the ability to translate business requirements into technical solutions. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Organised and detail-oriented, with the ability to manage multiple projects and priorities. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.