About the Company Shorts was founded in Chesterfield in 1890 and we have been on an exciting journey of growth and development ever since. This has included our expansion into South Yorkshire, growth in team numbers to >120, and the development of additional core services. We now sit proudly amongst the region’s leading independent firms. We are of course, very proud of our local heritage, though we now also work with a growing number of national and international businesses and individuals, following advancements in technology and our membership of the Praxity Global Alliance. We’ve worked hard to create an environment where our teams feel supported, developed, and happy in their careers, providing a blend of interesting and challenging work with the time and space for our team to contribute their own ideas. Our policies have a clear focus on fairness, inclusivity, and a drive for continuous improvement. We’ve been on a journey of growth and development – but we’re not finished yet. We hope that our founder, Samuel Short would be proud of the Shorts of today. – A growing firm with ambition and enthusiasm for providing excellent client service, supported by a team of professionals who thrive on the buzz of delighting their clients. About the Role Working alongside and reporting to the Senior Marketing Manager. This role is to lead and execute the digital acquisition plans across the firm’s various services to ensure coherent and strategic, digital communications. This will involve developing and understanding specific topics the departments wish to highlight, alongside detailed research of search/terms to influence those topics. You need to have experience in leading projects, operating in multiple categories and should have the energy and drive required to be part of a high performing team, whilst also a confident self-starter with the ability to work autonomously as required. You will be expected to have detailed input into the firms ongoing digital marketing activities and budgets. This is a part-time position which might suit an individual looking for a more flexible working pattern. This position will include miscellaneous projects as assigned. Responsibilities Lead Generation Ownership of content creation strategy and management for all service lines to maximise the effectiveness of digital communications. Leading the firm’s SEM (Search Engine Marketing) activities, including SEO and pay-per-click advertising. Ensure a consistent brand image and an appropriate tone of voice for the firm in all external digital marketing communications. Exploration and maintenance of applications such as ScoreApp to support the efficiency of lead generation. Reporting on performance, providing context against industry benchmarks and key competitors. Liaising with Business Development teams to analyse and improve the quality of leads. Website Manage website content, performance and ongoing development. Work closely with the firm's external digital marketing agency and other external consultants. Maintain web analytics and digital trends reporting, coordinate regular web page reviews. Maintain relationships with third parties for the purposes of web maintenance, ongoing web development, and resulting performance audits. Qualifications Educated to degree level or equivalent A Level in English required Required Skills Accuracy and attention to detail Excellent written and verbal communication skills Professional, organised and flexible approach to work Effective time management and the ability to prioritise and manage workload to meet deadlines Self-motivated with the ability to work on own initiative as well as part of a team Web content management (WordPress) Experience Lead generation experience and proven success in the creation and management of digital acquisition strategies across multiple online channels. Ideation, creation and evaluation of web content for SEO and lead generation. Technical SEO skills including some HTML, internal and external linking, image and content optimisation, and URL structures. Ability to develop and implement SEO strategies to improve search rankings and increase organic traffic Conversion rate optimisation and developing lead/data capture strategies. Experience using data to optimise the quality and value of leads Min 3 years’ experience in a lead generation role Experience with Google Ads, LinkedIn Ads and other paid media platforms. Experience with Google properties, including Google Analytics 4, Google Tag Manager, Google Search Console and Google Business Profiles (Google My Business) The Extras To carry out any other duties as identified to ensure the smooth running of the business. Confidentiality - Where in the course of your duties you have access to confidential information relating to customers or clients you should ensure confidentiality is always maintained and any data is treated in accordance with company policies and procedures. Equal Opportunities - To support the business equality and diversity policy and promote an environment of inclusivity and support to customers and our people. Health and safety - To adhere to health and safety procedures and to take responsibility for your own safety and that of others and report any incidents or concerns to line management. Customer Focused - We put our customers' needs and expectations at the heart of all that we do. We expect our employees to have a full understanding of those needs and expectations so that we can provide high quality, appropriate services always. Learning and Development - To participate in any learning and development identified as appropriate for the role and share ideas for continual personal and firm development. Quality of our Work - To strive to maintain high standards of professionalism, work outputs and quality of work in line with the business priorities. If you have any questions or want to get in touch direct, please send a direct message to Laura Collins (Talent Acquisition Manager) through LinkedIn