Thisisnoa – Birmingham, City and Borough of Birmingham
Head of E-commerce - Birmingham - Hybrid - £70k
As Head of e-Commerce you will take the helm of the e-Commerce operations. Managing territories in the UK and across Europe you will be pivotal in driving the online commercial strategy, ensuring websites reflect ambition and resonate with a diverse customer base, all while delivering on growth and profitability.
Responsibilities:
* Develop and take full ownership of an e-Commerce strategy that aligns with the broader business goals.
* Ensure that the customer remains at the centre of focus and that they always receive an intuitive user experience and seamless customer journey.
* Use data-driven analytics to monitor customer behaviour and market trends, making informed decisions to improve the customer journey.
* Conduct A/B testing and other optimisation methods to improve conversion rates and the user journey (CRO).
* Identify gaps in performance, propose and test creative solutions, and measure performance to continuously add value.
* Collaborate with pay-per-click (PPC), search engine optimization (SEO), and email marketing owners to create a cohesive e-Commerce strategy.
* Proven successful track record in a senior e-Commerce role, preferably in online retail.
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