Marketing Executive role in Leeds, West Yorkshire, for a fast-growing company delivering cutting-edge solutions. Proactive and results-driven individual to support marketing efforts, manage multiple projects, and drive growth through innovative strategies.
The Marketing Executive will support the execution of a wide range of marketing initiatives, from digital campaigns to content creation and brand development. Key responsibilities include campaign execution and management, content creation and copywriting, social media management, performance reporting and analysis, email marketing, event marketing and promotion, market research, and brand development.
* Campaign Execution & Management: Implement marketing campaigns across various channels, ensuring alignment with overall marketing strategy and business goals.
* Content Creation & Copywriting: Write compelling, high-quality content for blogs, social media, website pages, and email newsletters, ensuring all content is on-brand, engaging, and optimised for SEO.
* Social Media Management: Manage social media accounts, developing creative content and engaging with the audience, monitoring social media trends to enhance brand visibility and engagement.
* Performance Reporting & Analysis: Track and measure campaign performance using Google Analytics, social media insights, and other marketing tools, providing monthly reports and actionable insights to improve future campaigns.
* Email Marketing: Create, schedule, and monitor email campaigns, focusing on customer segmentation, lead nurturing, and conversion optimisation.
* Event Marketing & Promotion: Support the planning and execution of industry events, webinars, and trade shows, working closely with the team to promote these events and drive engagement.
* Market Research: Conduct research to identify industry trends, customer needs, and competitor activity, using findings to inform and improve marketing strategies.
* Brand Development: Contribute to the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials and channels.
Required skills and qualifications include experience in a marketing role, digital marketing proficiency, content creation skills, social media expertise, analytical skills, project management skills, and creative thinking. Desirable skills include experience with design software, familiarity with website management platforms, experience in running events, and knowledge of CRM systems or marketing automation tools.
What's on offer includes a competitive salary, flexible working hours, opportunities for professional growth and career progression, a friendly and inclusive work environment, access to ongoing training and development, regular team events and social activities, and health and wellbeing benefits.