JOB TITLE: UFS Customer Marketing Executive
LOCATION: Kingston
JOB PURPOSE
Unilever Food Solutions is the place where you will be a Chef supporting Chefs! You will enjoy working in a truly Agile and Digital organization which proudly commits to high employee engagement every year. It is the place where you can be a risk taker, test and iterate, be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve.
With the purpose of “We free you to love what you do” and the DNA of “having empathy for the people we serve and the expertise to meet their needs 24/7,” you will become a part of a “People-to-People organization.” You will work as an entrepreneur and explore new opportunities, big and small, that will make our business grow faster. You will continuously learn, unlearn, relearn, and challenge yourself to accelerate your development in an end-to-end business.
If you are dreaming of working in a fast-growing global business unit, experience thinking global and acting local, come and join us!
Unilever is one of the most popular UK employers on LinkedIn for a reason. Regardless of experience or role, we encourage ownership of your career and offer a wealth of opportunities to expand your knowledge and network. We will give you an in-depth induction, including time in our kitchens and will invest in your individual career aspirations and development needs through our numerous training opportunities. A career with us is a career you shape and promises to be tailored and fulfilling, much like the solutions we offer to our customers.
Our working culture embraces diversity and acknowledges that work is an activity and not a place, encouraging all employees to balance the entirety of their life commitments. As such, we offer generous family-friendly policies (including parental, elderly care, and enhanced maternity/paternity leave) and agile working is the norm, facilitated by up-to-date technology.
RESPONSIBILITIES
* Support the development of channel strategy to deliver success against key growth metrics, working closely with brand marketing, trade, and CD colleagues to define the vision and tactics.
* Develop the channel Marketing plans to support growth across the full channel basket of products.
* Marketing lead amongst priority customers; support key pitches and selling presentations, working with sales to win new business or develop and deploy activations to grow existing business.
* Support key customer growth through relevant and impactful campaigns which drive joint profitable growth.
* Lead the development of operator-centric (B2B) content aligned to your operators' needs and execute this end to end across multiple touchpoints including web, social, email, text, and apps.
* Be the go-to lead for B2B digital lead nurturing. Design optimum omnichannel journeys and campaigns to drive acquisition, engagement, and conversion aligned to business growth targets.
* Proficiently use data from Analytics to inform decision making and actions that successfully transition engaged operators through to conversion.
* Work with trade teams to connect the journey across non-owned platforms (e.g., trade web shops and e-commerce applications) and provide relevant content to improve presence.
* Stay in tune with customers and operators by regularly engaging with them and attending relevant industry events.
* Work with external agency partners overseeing briefing and execution of trade artwork on time, in full, and to budget.
* Manage budget and ROI analysis on all activities.
ALL ABOUT YOU
* Degree level in Marketing or Business-related studies is preferred but not essential.
* Relevant years of experience in marketing or commercial role ideally where delivery of marketing initiatives has been included.
* Experience in Food Service is preferred but not essential.
* Strong attention to detail.
* A tenacious individual who is willing to hold internal and external partners to account.
* Ability to remain agile, work with ambiguity, and manage multiple projects at once.
* Ability to work both independently and as a team member with strong collaborative, cross-functional communication skills at all levels.
* Creative and innovative thinker/problem solver.
* Ability to form effective working relationships with a variety of people.
* A purpose-led individual who can demonstrate cultural sensitivity and personal resilience.
* Good communication and project management skills.
* Passion for marketing excellence.
* Growth mindset with passion for continuous personal and team development.
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