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Job Details
Salary: Competitive per annum
Hours: 37.5 per week, Monday to Friday
Location: Flexible working with up to 3 days a week in our VHQ, Crawley
Contract: Maternity Cover Contract
Closing Date: 29th November 2024
In a nutshell
Are you passionate about maximizing marketing and media impact and shaping the future of marketing effectiveness?
We're looking for a Global Media Effectiveness Senior Manager (Maternity Cover Contract) to take charge of our global media strategy, ensuring every investment delivers value, innovation, and growth.
In this role, you'll lead the effectiveness agenda, driving annual planning for global media across all markets. By leveraging advanced tools such as Marketing Mix Modeling (MMM) and brand tracking, you'll balance long-term brand growth with short-term revenue goals, reaching millions of consumers worldwide.
You'll partner closely with media agencies, media owners, and internal analysts to build and execute an effectiveness roadmap, providing the marketing team with actionable insights to guide efforts and deliver against business objectives.
Innovation will be at the heart of your approach, finding creative ways to differentiate our plans from the competition and drive impact.
If you're an ambitious media expert with a proven track record in effectiveness and media planning delivering business results, this is your chance to make an impact.
Join us and help shape the future of effective media strategy.
Day to day
* Develop and implement a comprehensive measurement framework to report on return on investment across all touchpoints.
* Distil complex data into actionable insights and recommendations for C-suite endorsement.
* Lead the annual media audit to ensure agency accountability for cost and quality of media buying.
* Establish and maintain a culture of always-on media measurement, applying our econometrics platform for strategic investment decisions.
* Develop positive partnerships with key media owners and optimize value through beta tests and research.
* Integrate customer data into media planning and activity plans using platforms such as Adobe/AEM and Amperity.
* Develop the leadership, strategic and technical capabilities of direct reports building an analytical data driven team.
About you
You will have demonstrated success in driving marketing efficiency (across short/long-term), uncovering vital consumer insights that initiate business transformation. Extensive understanding of media landscape, digital marketing, and Econometrics preferably acquired through experience at a leading consumer brand or a media agency. You will have a proven track record in mobilizing and integrating new platforms and processes into teams to drive a culture of effectiveness and efficiency. You will be an innovative problem solver with entrepreneurial flair supported by strong business competence.
Significant experience and ability to articulate complex data problems into digestible business insights and strategy.
Strong collaboration skills with ability to constructively challenge and influence positively. Excellent skills in collaborating with colleagues, customers, partners, and team members to drive the efficiency agenda and make a compelling case for marketing investment. Proven track record in developing and managing measurement frameworks.
Our recipe for leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit.
Be yourself
Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. #J-18808-Ljbffr