An exciting opportunity has arisen for a highly motivated Product Marketing Manager to join a thriving FMCG business, focusing on the digital apps portfolio. The role requires strategic thinking, creativity, and a passion for delivering exceptional results. Client Details Our client is a renowned player in the FMCG industry, operating on a large scale across the UK. Based in Northamptonshire, this company prides itself on delivering high-quality products and fostering a collaborative and supportive work environment. This new opportunity is the result of the business change in strategy to help build better diet choices as well as reduce diet-related illnesses. Description Lead the development and execution of product marketing strategies. Drive demand generation activities to increase recruitment and retention of app users. Collaborate with cross-functional teams to drive product launches and campaigns. Conduct market research to identify opportunities for product growth. Monitor and report on product performance and customer insights. Develop compelling messaging and positioning for the products. Manage product content across various digital platforms. Ensure compliance with industry regulations and guidelines. Collaborate with sales team to develop effective sales strategies. Profile A successful Product Marketing Manager should have: A degree in Marketing, Business, or a related field. Proven experience in product marketing within the FMCG industry. Strong understanding of digital marketing strategies and tools. Proven track record in growth marketing roles with real life examples of key wins Excellent communication and presentation skills. Ability to conduct thorough market research and analysis. Creative mindset with a strong focus on problem-solving. A genuine passion and interest in healthy living and nutrition Experience of scaling up a product or application Comfortable attending their East Midlands offices 2-3 times a week Job Offer - Starting salary of £65000 - Generous Pension - Life Insurance - Bupa Healthcare for you and your family - Income Protection - A genuinely warm and supportive working environment contributing to positive public causes