Job Description
Marketing Executive
City of London (5 days in the office)
Financial Services
£50,000
We are working with a fast-growing Financial Services start-up dedicated to doing things differently within the industry. This is a new role which has come about as a result of the business’ continued growth and success.
Reporting directly to their Head of Marketing, this is a fantastic opportunity to be one of the first members of the firm’s Marketing function and be a key driver in their success. We’re looking to speak with candidates with a proactive and analytical mindset who are excited by the chance to play a pivotal role in the next stage of the business’ growth.
The Marketing Executive will:
* Plan and deliver demand generation campaigns, overseeing activities from execution through to analysis.
* You will utilize automated marketing tools to enhance program performance and be the Pardot expert.
* Identify new inbound and outbound lead initiatives and work in parallel with sales teams. You will track lead lifecycle and conversion rates from first contact to closed deal through our CRM.
* Manage the marketing events calendar and support event execution.
Required skills and experience:
* Passion for b2b marketing.
* Strong analytical and problem-solving abilities.
* Proficiency with marketing automation tools.