About the Company
We are delighted to be working with an established consumer brand, to recruit a skilled Interim Head of Marketing into their team.
Description
As Interim Head of Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation.
Key responsibilities:
* Developing and refining performance marketing strategies across all channels
* Driving customer acquisition and increasing retention
* Budget management and optimisation with oversight of the full marketing budget
* Driving a data first approach to budget planning and marketing investments
* Leading the go-to-market execution of campaigns
* Develop reporting mechanisms to monitor the effectiveness of marketing activities
Experience
To be considered for this position, you'll need to have a proven track record as a Head of Marketing or Marketing Director in a smaller business, within a retail or consumers goods market.
You'll be experienced in:
* digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting
* ideally experience additionally in traditional media channels
* experienced in brand campaigns and new product launches
* management of multi channel marketing strategies with budgets of £15mn+
* excellent commercial acumen
* confident and experienced in working cross functionally
* exceptional leadership and team development skills
Remuneration
* Excellent salary package which can be disclosed when the position is discussed.
* Hybrid working